{"product_id":"social-media-rules-of-engagement-why-your-online-narrative-is-the-best-weapon-during-a-crisis-paperback","title":"Social Media Rules of Engagement: Why Your Online Narrative Is the Best Weapon During a Crisis - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eNicole Matejic\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eAvoid becoming a #PRFail with a solid social media strategy\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003ci\u003eSocial Media Rules of Engagement\u003c\/i\u003e guides you in the development of a bullet-proof social media strategy. You can manage any crisis effectively by having a plan before you actually need one--and by understanding and influencing your audience with military precision. This original, engaging, and informative text with case studies from the coalface offers you the tools you need to avoid scandal and media crises, and to learn how to leverage social media, big data, and influence in your communications strategies.\u003c\/p\u003e \u003cp\u003eSocial media has established itself as a critical part of any external communications strategy--but the very nature of social media leads to crises that organisations are not always prepared to face. To execute an effective social media strategy, you need to build influence, while leveraging the data that supports a targeted approach. This innovative guide focuses on how to create a holistic social media strategy, and how to defend your organization from social media crisis.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eDevelop a risk management strategy that protects your social media interactions around the clock\u003c\/li\u003e \u003cli\u003eAvoid common mistakes by reading case studies of business faux pas--and learning exactly what not to do in a crisis\u003c\/li\u003e \u003cli\u003eCultivate influence both in the boardroom and on the information battlefield by defining your story and knowing your audience segments\u003c\/li\u003e \u003cli\u003eLeverage digital interactivity features to enrich the content in the book\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eSocial Media Rules of Engagement\u003c\/i\u003e is an integral resource to guide your social strategy toward success.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eHow can you avoid becoming the next big #PRFail?\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eThe way we consume information has fundamentally changed, and now there are more people listening than ever. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eSocial Media Rules of Engagement\u003c\/i\u003e gives you the tools you need to avoid scandal, manage a crisis, influence audience response and take ownership of your online narrative. The success of your organisation could depend on it. Through first-hand experience, leading social media crisis communicator Nicole Matejic demonstrates how to save yourself and your organisation from disaster. \u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eSocial Media Rules of Engagement\u003c\/i\u003e shows you: \u003c\/b\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003ehow to plan for a social media crisis before it happens\u003c\/li\u003e \u003cli\u003ewhat to do, and not do, in crisis communications\u003c\/li\u003e \u003cli\u003ehow to make big social media data work for you\u003c\/li\u003e \u003cli\u003ewhy social media influence is the currency of the future.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWhether you work in the private or public sector, in military strategic communications, information operations, public affairs, crisis and issues management or corporate affairs, this book shows you how to manage your social media presence so your #PRFail doesn't manage you.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eNICOLE MATEJIC\u003c\/b\u003e is an internationally recognised military information operations adviser and social media crisis communicator. She is the co-founder and CEO of global military think tank Info Ops HQ, a regular lecturer and trainer to NATO, and the CEO of Social Media Monster aka The #SocialFirefighter\u003csup\u003e(R)\u003c\/sup\u003e, offering crisis communications services and training to both the public and private sectors.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 232\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.7 x 8.9 x 5.9 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 28, 2015\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":44043391795335,"sku":"9780730322252","price":25.92,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/RcpVeBrRn29780730322252.webp?v=1772682610","url":"https:\/\/booksby.splitshops.com\/products\/social-media-rules-of-engagement-why-your-online-narrative-is-the-best-weapon-during-a-crisis-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}