{"product_id":"socialnomics-paperback","title":"Socialnomics - Paperback","description":"\u003cp\u003eby \u003cb\u003eErik Qualman\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe benchmark book on to the effects and implications of social media on our daily lives, and how businesses can harness its power\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003ci\u003eSocialnomics\u003c\/i\u003e is an essential book for anyone who wants to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly. In this revised and updated second edition, author Erik Qualman presents new material based on meeting with 75 Fortune 1000 companies, 50 colleges and universities, and over 100 small businesses \u0026amp; non-profits since the first edition. Qualman's materials have been used from IBM to NASA to Harvard to local businesses.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eLists the top ten easy opportunities that companies and organization miss when it comes to social media\u003c\/li\u003e \u003cli\u003eDescribes where social media should reside in an organization and the necessary building blocks for success\u003c\/li\u003e \u003cli\u003eExplains why over 50 percent of companies still block social media to their employees and why this is a detriment to success\u003c\/li\u003e \u003cli\u003eShares proper training methods for your ENTIRE organization on social media; not just the chosen few\u003c\/li\u003e \u003cli\u003eReviews the top companies, organizations and individuals using social media, explaining what separates them from other companies and how to replicate their success\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eSocial media can transform your business and your relationship with consumers. Discover what social media can do for you, and what you can do for others while using social media.\u003c\/p\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePraise for \u003ci\u003eSocialnomics, Second Edition\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIt's obvious that Erik Qualman's passion is social media.\u003cbr\u003e \u003cb\u003e--Dan Heath, \u003c\/b\u003e \u003ci\u003eNew York Times\u003c\/i\u003e bestselling coauthor of \u003ci\u003eMade to Stick and Switch\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003ePeople are hot for social media . . . Erik Qualman says it's about listening first, then selling.\u003cbr\u003e \u003cb\u003e--\u003ci\u003eForbes\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eErik Qualman has been doing his homework on the social media phenomenon.\u003cbr\u003e \u003cb\u003e--\u003ci\u003eThe Huffington Post\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThis is a must-read for anyone trying to leverage the social graph rather than be squashed by it.\u003cbr\u003e \u003cb\u003e--Steve Kaufer, \u003c\/b\u003e CEO, TripAdvisor\u003c\/p\u003e \u003cp\u003eYou learn a lot about someone from how they treat their moms. Erik is a trustworthy guy.\u003cbr\u003e \u003cb\u003e--Chris Brogan, \u003c\/b\u003e \u003ci\u003eNew York Times\u003c\/i\u003e bestselling coauthor of \u003ci\u003eTrust Agents\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eQualman is to social media what Deming is to quality and Drucker to management.\u003cbr\u003e \u003cb\u003e--Scott Galloway, \u003c\/b\u003e Professor, Stern School of Business, NYU\u003c\/p\u003e \u003cp\u003e\u003ci\u003eSocialnomics\u003c\/i\u003e is the benchmark book on social media. In this second edition, author Erik Qualman presents new material based on meetings with seventy-five Fortune 1000 companies, fifty colleges and universities, and more than 100 small businesses and nonprofits since the first edition. You'll learn: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eThe top ten easiest and most overlooked social media opportunities\u003c\/li\u003e \u003cli\u003eHow to take your brand to the next level in terms of awareness, relationship building, sales, contributions, and beyond\u003c\/li\u003e \u003cli\u003eCase studies on how to increase sales and fundraising, cut marketing and production costs, and reach consumers directly\u003c\/li\u003e \u003cli\u003eProper social media training methods for your \u003ci\u003eentire\u003c\/i\u003e organization\u003c\/li\u003e \u003cli\u003eWhat's next on the digital horizon for social\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWhile most of us understand that social media can transform your business and your relationships with customers, Qualman shows you how.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePraise for \u003ci\u003eSocialnomics, Second Edition\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"It's obvious that Erik Qualman's passion is social media.\"\u003cbr\u003e \u003cb\u003e--Dan Heath, \u003c\/b\u003e \u003ci\u003eNew York Times\u003c\/i\u003e bestselling coauthor of \u003ci\u003eMade to Stick and Switch\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\"People are hot for social media . . . Erik Qualman says it's about listening first, then selling.\"\u003cbr\u003e \u003cb\u003e--\u003ci\u003eForbes\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"Erik Qualman has been doing his homework on the social media phenomenon.\"\u003cbr\u003e \u003cb\u003e--\u003ci\u003eThe Huffington Post\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"This is a must-read for anyone trying to leverage the social graph rather than be squashed by it.\"\u003cbr\u003e \u003cb\u003e--Steve Kaufer, \u003c\/b\u003e CEO, TripAdvisor\u003c\/p\u003e \u003cp\u003e\"You learn a lot about someone from how they treat their moms. Erik is a trustworthy guy.\"\u003cbr\u003e \u003cb\u003e--Chris Brogan, \u003c\/b\u003e \u003ci\u003eNew York Times\u003c\/i\u003e bestselling coauthor of \u003ci\u003eTrust Agents\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\"Qualman is to social media what Deming is to quality and Drucker to management.\"\u003cbr\u003e \u003cb\u003e--Scott Galloway, \u003c\/b\u003e Professor, Stern School of Business, NYU\u003c\/p\u003e \u003cp\u003e\u003ci\u003eSocialnomics\u003c\/i\u003e is the benchmark book on social media. In this second edition, author Erik Qualman presents new material based on meetings with seventy-five Fortune 1000 companies, fifty colleges and universities, and more than 100 small businesses and nonprofits since the first edition. You'll learn: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eThe top ten easiest and most overlooked social media opportunities\u003c\/li\u003e \u003cli\u003eHow to take your brand to the next level in terms of awareness, relationship building, sales, contributions, and beyond\u003c\/li\u003e \u003cli\u003eCase studies on how to increase sales and fundraising, cut marketing and production costs, and reach consumers directly\u003c\/li\u003e \u003cli\u003eProper social media training methods for your \u003ci\u003eentire\u003c\/i\u003e organization\u003c\/li\u003e \u003cli\u003eWhat's next on the digital horizon for social\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWhile most of us understand that social media can transform your business and your relationships with customers, Qualman shows you how.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eERIK QUALMAN\u003c\/b\u003e was voted the 2nd Most Likeable Author in the World behind \u003ci\u003eHarry Potter's J. K. Rowling\u003c\/i\u003e. \u003ci\u003eFast Company\u003c\/i\u003e ranks him as a Top 100 Digital Influencer, and \u003ci\u003ePC Magazine\u003c\/i\u003e lists his blog as a Top 10 Social Media blog. A frequently requested international speaker, he has been featured on media outlets including \u003ci\u003e60 Minutes, the Wall Street Journal\u003c\/i\u003e, and ABC News. He is listed as a Top 50 MBA Professor and has served as the Head of Marketing at Travelzoo(R). Yet, he may be best known for writing and producing the world's most watched social media video.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 336\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1 x 8.9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 06, 2012\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42218963271815,"sku":"9781118232651","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/2eacc06e1e9580fcb9155acec2564a65.webp?v=1735118338","url":"https:\/\/booksby.splitshops.com\/products\/socialnomics-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}