{"product_id":"sonic-boom-paperback","title":"Sonic Boom - Paperback","description":"\u003cp\u003eby \u003cb\u003ePeter Ames Carlin\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eIn \u003ci\u003eSonic Boom\u003c\/i\u003e, bestselling music journalist Peter Ames Carlin captures the rollicking story of the most successful record label in the history of rock and roll, Warner Bros. Records, and the remarkable secret to its meteoric rise.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThe roster of Warner Brothers Records and its subsidiary labels reads like the roster of the Rock \u0026amp; Roll Hall of Fame: Jimi Hendrix, the Grateful Dead, Joni Mitchell, Neil Young, James Taylor, Fleetwood Mac, the Eagles, Prince, Van Halen, Madonna, Tom Petty, R.E.M., Red Hot Chili Peppers, and dozens of others. But the most compelling figures in the Warner Bros. story are the sagacious Mo Ostin and the unlikely crew of hippies, eccentrics, and enlightened execs. Ostin and his staff transformed an out-of-touch company, revolutionized the industry, and, within just a few years, created the most successful record label in the history of the American music industry. \u003cp\u003e\u003c\/p\u003eHow did they do it? One day in 1967, the newly tapped label president Mo Ostin called his team together to share his grand strategy: he told them to stop trying to make hit records. \u003cp\u003e\u003c\/p\u003e\"Let's just make \u003ci\u003egood\u003c\/i\u003e records and turn those into hits.\" \u003cp\u003e\u003c\/p\u003eWith that, Ostin ushered in a counterintuitive model that matched the counterculture. His offbeat crew recruited outsider artists and gave them free rein, while rejecting out-of-date methods of advertising, promotion, and distribution. And even as they set new standards for in-house weirdness, the upstarts' experiments and innovations paid off, to the tune of hundreds of legendary hit albums. \u003cp\u003e\u003c\/p\u003eWarner Bros. Records conquered the music business by focusing on the music rather than the business. Their story is as raucous as it is inspiring--pure entertainment that also maps a route to that holy grail: love and money. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eIncludes black-and-white photographs\u003c\/b\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 304\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.8 x 8.9 x 5.9 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 01, 2022\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42099698991239,"sku":"9781250838407","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/006819735d9c9771e15e63d46818343f.webp?v=1732376744","url":"https:\/\/booksby.splitshops.com\/products\/sonic-boom-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}