{"product_id":"sophistication-paperback","title":"Sophistication - Paperback","description":"\u003cp\u003eby \u003cb\u003eW. M. Bernstein\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eSophistication has been recognized as a finalist \"Best Book\" by the New Mexico-Arizona Book Co-Op for 2016  The book brings together serious neuroscience and seriously deadpan humor, resulting in an opus that can best be described as Sigmund Freud meets Dave Barry meets Malcom Gladwell-esque amateur science-minus the amateur part.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eSophistication \u003c\/i\u003esuggests how readers can become more competent thinkers, able to interpret complex issues and make better decisions in all aspects of life.\u003c\/p\u003e \u003cp\u003eBernstein breaks humanity down into four mind states or personality types: shmo, schmuck, schadenfreudist, and sophisticate. The goal, for anyone hoping to get ahead in life, is to become a sophisticate-and learning how is a real trip \u003c\/p\u003e \u003cp\u003eThe book lampoons everything from the self-help genre itself (Dale Carnegie's famous advice boils down to influencing people by using their name a lot, being friendly, and wearing a hat) to Major League Baseball (it's an orthodox religion) to Vladimir Putin (Stalin without the furry hat). \u003ci\u003eSophistication\u003c\/i\u003e offers keen insights into the biological, psychological, and sociological causes of behavior that could help you achieve success-or not.\u003c\/p\u003e \u003cp\u003eEither way, this book takes you on a fascinating foray into the inner workings of the human mind.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eW. M. Bernstein is a noted scientist trained in biology, social and organizational psychology, psychoanalysis, and psychopharmacology. He worked as a management consultant in the United States, United Kingdom, and Europe until 2001. Currently, he works in Albuquerque, New Mexico, as a medical psychologist and neuroscience writer. His recent books are \u003ci\u003eA Basic Theory of Neuropsychoanalysis\u003c\/i\u003e (2011) and \u003ci\u003eThe Realisation of Concepts: Infinity, Cognition, and Health\u003c\/i\u003e (2014).\u003c\/p\u003e \u003cp\u003eThis book grew from irritation with changes in everyday habits of thinking and speaking that developed at the end of the Cold War in 1989. People began shrieking \"Oh my God!\" upon the most minor happenings. Instead of saying \"Your Welcome\" after being thanked, now everyone replies, \"No, Thank You!\" What the hell happened? \u003ci\u003eSophistication \u003c\/i\u003etries to answer these questions and others using science, commonsense, and an arch sense of humor.\u003c\/p\u003e \u003cp\u003eVisit his website at www.mindbrainhealthcare.com.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 106\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.25 x 9.02 x 5.98 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 18, 2016\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42116185292935,"sku":"9781519142122","price":18.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/44bbc3d52fcd55104b8034c0718f839b.webp?v=1732514615","url":"https:\/\/booksby.splitshops.com\/products\/sophistication-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}