{"product_id":"speaking-of-the-environment-what-your-science-classes-didnt-teach-you-about-effective-communication-paperback","title":"Speaking of the Environment: What Your Science Classes Didn't Teach You About Effective Communication - Paperback","description":"\u003cp\u003eby \u003cb\u003ePaula Jasinski\u003c\/b\u003e (Author), \u003cb\u003eDave Jasinski\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eScience classes develop scientists, however, not always effective communicators. This leads to scientists who understand the issues and the range of solutions, but not necessarily how to actively connect with audiences or impact behaviors. \u003cem\u003eSpeaking of the Environment: What Your Science Classes Didn't Teach You About Effective Communication\u003c\/em\u003e is a guidebook to help connect science and environmental needs with winning communication strategies.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIf you are a scientist or anyone who needs to communicate with non-scientists, the authors wrote this book for you.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThroughout this book, readers will learn tips and tricks to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003elisten to diverse perspectives to understand what audiences value\u003c\/li\u003e\n\u003cli\u003einform outreach strategies \u003c\/li\u003e\n\u003cli\u003eminimize jargon to avoid losing audiences\u003c\/li\u003e\n\u003cli\u003eincorporate storytelling to engage audiences and\u003c\/li\u003e\n\u003cli\u003ecreate \"sticky\" messages combat the misinformation epidemic\u003c\/li\u003e\n\u003cli\u003evisualize data and information, and much more\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIn \u003cem\u003eSpeaking of the Environment, \u003c\/em\u003eJasinski and Jasinski combine their decades of award-winning experience in environmental communication working with a wide range of organizations to create change. Use the lessons in this book to make real connections and move the needle on protecting and restoring the environment.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 144\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.31 x 8.5 x 5.5 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e December 18, 2021\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42130833965191,"sku":"9781637309940","price":18.34,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/377ab5565493927a26250881dc828b51.webp?v=1732614215","url":"https:\/\/booksby.splitshops.com\/products\/speaking-of-the-environment-what-your-science-classes-didnt-teach-you-about-effective-communication-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}