{"product_id":"super-sonic-logos-the-power-of-audio-branding-paperback","title":"Super Sonic Logos: The Power of Audio Branding - Paperback","description":"\u003cp\u003eby \u003cb\u003eDavid Allan\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book looks at the best of the best of sonic logos from the people who gave them notes. Whether you consider them to be music to your ears or \u003ci\u003eearworms\u003c\/i\u003e, these are the ten most \u003cb\u003e\u003ci\u003enote\u003c\/i\u003e\u003c\/b\u003eworthy sonic logos of all time and one future hall of famer. So open your computer and meet Water Werzowa the creator of the Intel logo and Brian Eno who gave Windows 95 sound.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eDavid Allan\u003c\/b\u003e, PhD, is a professor of marketing at Saint Joseph's University in Philadelphia, PA. Allan has a BA in Communications from American University; an MBA in Marketing from St Joes; and a PhD in Mass Media \u0026amp; Communications from Temple University. He has written two books, \u003ci\u003eThis Note's For You\u003c\/i\u003e on Business Experts Press and \u003ci\u003eHitPlay\u003c\/i\u003e; three book chapters, \u003ci\u003eOxford Handbook of Music and Advertising, Brick \u0026amp; Mortar\u003c\/i\u003e, and \u003ci\u003eEncyclopedia American Music and Culture\u003c\/i\u003e; six case studies (David Bowie, Pepsi, JT, Taylor Swift, Beyoncé and Coca-Cola); and multiple journal articles, including JAR, JBR, and JCR. He also has a podcast called Marketing Musicology on Profcasters. Prior to academia he spent 20+ years in radio.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 154\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.33 x 9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e July 22, 2021\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42098979668103,"sku":"9781637420829","price":34.54,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/3dee3d3b66f491a21923cd4d7bd42e1a.webp?v=1732369219","url":"https:\/\/booksby.splitshops.com\/products\/super-sonic-logos-the-power-of-audio-branding-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}