{"product_id":"technical-marketing-communication-a-guide-to-writing-design-and-delivery-paperback-1","title":"Technical Marketing Communication: A Guide to Writing, Design, and Delivery - Paperback","description":"\u003cp\u003eby \u003cb\u003eEmil B. Towner\u003c\/b\u003e (Author), \u003cb\u003eHeidi L. Everett\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThis book is written to help professionals take action.\u003c\/b\u003e Each chapter describes concepts and tips that apply to a variety of industries. This book is especially beneficial to the following readers: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eMarketing professionals promoting technical features and benefits of products or services will gain insight into technical communication and how to integrate complex information into promotional efforts.\u003c\/li\u003e\n\u003cli\u003eManagers working with writers and designers will learn terminology and principles that will help you evaluate marketing materials and provide detailed feedback.\u003c\/li\u003e\n\u003cli\u003eTechnical communicators working on marketing projects will gain an understanding of principles and best practices you can integrate with your previous training.\u003c\/li\u003e\n\u003cli\u003eEntrepreneurs, non-profit employees, and freelancers who want to develop marketing and promotional materials will gain tips and best practices that you can immediately.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eAfter reading this comprehensive, yet concise guide, you will be equipped to engage in every aspect of technical marketing and promotion - including planning, writing, designing, and delivery.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 156\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.33 x 9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 07, 2023\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42125621592199,"sku":"9781637424346","price":34.54,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/396b7c9e0a9c8e9b449c165118807d31.webp?v=1732578869","url":"https:\/\/booksby.splitshops.com\/products\/technical-marketing-communication-a-guide-to-writing-design-and-delivery-paperback-1","provider":"Books by splitShops","version":"1.0","type":"link"}