{"product_id":"the-5-rules-of-megavalue-selling-how-to-communicate-customer-value-and-differentiate-from-competitors-paperback","title":"The 5 Rules of Megavalue Selling: How to Communicate Customer Value and Differentiate From Competitors - Paperback","description":"\u003cp\u003eby \u003cb\u003eMark Holmes\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhy are salespeople struggling to differentiate from competitors and communicate customer value? What makes them miss annual sales targets?\u003c\/p\u003e\u003cp\u003eThis book introduces a remarkably effective way to articulate your value message and create distinction among competitors. Through an engaging story, readers discover the \"VALUE\" rules, a five steps approach salespeople use to win sales on value not price.\u003c\/p\u003e\u003cp\u003eMegavalue Selling is a book salespeople can't put down. Written for salespeople, managers, startup entrepreneurs and business owners eager to learn about mastering customer conversations about value, this book gives readers: \u003c\/p\u003e\u003cp\u003e-Perfect questions for identifying a customer's existing and unrecognized value drivers.\u003c\/p\u003e\u003cp\u003e-How to handle price pushback and commoditization.\u003c\/p\u003e\u003cp\u003e-Practical approach for presenting proof.\u003c\/p\u003e\u003cp\u003e-Actionable steps for identifying all decision influencers and their roles.\u003c\/p\u003e\u003cp\u003e-Simple techniques to align value propositions with customer issues.\u003c\/p\u003e\u003cp\u003eMark Holmes distilled four decades of sales experience, research, consulting and coaching to write a new sales development book covering complex concepts simplified into a short story that's easy to apply. Mark learned B2B selling by making sales to CEO's in his twenties, and went on to be a top-performer in several companies. His insights have appeared in the Wall Street Journal, FOX Business and Sales and Marketing Management.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 158\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.34 x 8.5 x 5.5 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 22, 2017\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42112044859527,"sku":"9781619846234","price":28.73,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/2c623eb8055a33691f6a91d3a9b225a5.webp?v=1732482883","url":"https:\/\/booksby.splitshops.com\/products\/the-5-rules-of-megavalue-selling-how-to-communicate-customer-value-and-differentiate-from-competitors-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}