{"product_id":"the-anatomy-of-buzz-revisited-real-life-lessons-in-word-of-mouth-marketing-paperback","title":"The Anatomy of Buzz Revisited: Real-Life Lessons in Word-Of-Mouth Marketing - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eEmanuel Rosen\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eA new edition of the definitive handbook on word-of-mouth marketing, completely revised and updated for today's online world \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eWith two-thirds\u003cb\u003e new material \u003c\/b\u003eand scores of current examples from today's most successful companies, \u003ci\u003eThe Anatomy of Buzz Revisited\u003c\/i\u003e takes readers inside the world of word-of-mouth marketing and explains how and why it works. \u003cp\u003e\u003c\/p\u003eBased on over one hundred new interviews with thought leaders, marketing executives, researchers, and consumers, \u003ci\u003eThe Anatomy of Buzz Revisited\u003c\/i\u003e shows how to: \u003cp\u003e\u003c\/p\u003e* Generate \u003ci\u003egenuine\u003c\/i\u003e buzz both online and off. \u003cp\u003e\u003c\/p\u003e* Encourage people to talk about your products and services--and help spread the word among their friends, colleagues, and communities. \u003cp\u003e\u003c\/p\u003e* Adapt traditional word-of-mouth strategies in today's era of Facebook, YouTube, and consumer-generated media. \u003cp\u003e\u003c\/p\u003eSmart, surprising, and filled with cutting-edge strategies and insights, \u003ci\u003eThe Anatomy of Buzz Revisited \u003c\/i\u003eis essential for anyone who wants to get attention for a product, message, or idea in today's message-cluttered world.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eEMANUEL ROSEN was vice president of marketing for Niles Software, the maker of EndNote, for nine years. He lives in Menlo Park, California.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 384\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.82 x 8.1 x 5.5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 24, 2009\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":43333375066247,"sku":"9780385526326","price":22.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/ExXt1_c3Gb9780385526326.webp?v=1760773811","url":"https:\/\/booksby.splitshops.com\/products\/the-anatomy-of-buzz-revisited-real-life-lessons-in-word-of-mouth-marketing-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}