{"product_id":"the-anti-marketeers-handbook-paperback","title":"The Anti-Marketeer's Handbook - Paperback","description":"\u003cp\u003eby \u003cb\u003eAdrian Liley\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eA new way of looking at marketing and business in the 21st century. Forget SWOT or the customer journey - postmodernist anti-marketing is here! This handbook looks at all areas of anti-marketing with theory, practice and lots of examples 'from the street'. It is not a textbook and can be read by anyone with an interest in what is happening in the marketplace nowadays.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 306\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.64 x 7 x 4.25 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 02, 2019\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42171711422599,"sku":"9780244243500","price":25.45,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/7e87c1d97f61c82844307f7577e53f29.webp?v=1733357638","url":"https:\/\/booksby.splitshops.com\/products\/the-anti-marketeers-handbook-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}