{"product_id":"the-architecture-of-innovation-the-economics-of-creative-organizations-hardcover","title":"The Architecture of Innovation: The Economics of Creative Organizations - Hardcover","description":"\u003cp\u003eby \u003cb\u003eJoshua Lerner\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFind the right innovation model\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eInnovation is a much-used buzzword these days, but when it comes to creating and implementing a new idea, many companies miss the mark--plans backfire, consumer preferences shift, or tried-and-true practices fail to work in a new context. So is innovation just a low-odds crapshoot? \u003cp\u003e\u003c\/p\u003eIn \u003ci\u003eThe Architecture of Innovation\u003c\/i\u003e, Harvard Business School professor Josh Lerner--one of the foremost experts on how innovation works--says innovation \u003ci\u003ecan\u003c\/i\u003e be understood and managed. The key to success? Incentives. \u003cp\u003e\u003c\/p\u003eFortunately, new research has shed light on the role incentives can play in promoting new ideas, but these findings have been absent from innovation literature--until now. By using the principles of organizational economics, Lerner explains how companies can set the right incentives and time horizons for investments and create a robust innovation infrastructure in the process. \u003cp\u003e\u003c\/p\u003eDrawing from years of experience studying and advising companies, venture capital firms, and an assortment of governments around the globe, Lerner looks to corporate labs and start-ups, and argues that the best elements of both can be found in hybrid models for innovation. While doing so, he uses a wide range of industry-rich examples to show how these models work and how you can put them into practice in your own organization. \u003cp\u003e\u003c\/p\u003ePractical and thought-provoking, \u003ci\u003eThe Architecture of Innovation\u003c\/i\u003e is the missing blueprint for any company looking to strengthen its innovation competence.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eJosh Lerner\u003c\/b\u003e is the Schiff Professor of Investment Banking at Harvard Business School and co-director of the Productivity, Innovation, and Entrepreneurship Program at the National Bureau of Economic Research. He is recognized worldwide as an expert on how innovation works. His books include \u003ci\u003eThe Venture Capital Cycle\u003c\/i\u003e, \u003ci\u003eThe Money of Invention\u003c\/i\u003e (with Paul Gompers), \u003ci\u003eInnovation and Its Discontents\u003c\/i\u003e (with Adam Jaffe), and \u003ci\u003eBoulevard of Broken Dreams\u003c\/i\u003e.\u003cbr\u003e\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 224\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1 x 9.3 x 6.4 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 04, 2012\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42169687212167,"sku":"9781422143636","price":28.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/7a6a56fc9806e46f00c59d1319bac3e0.webp?v=1733343067","url":"https:\/\/booksby.splitshops.com\/products\/the-architecture-of-innovation-the-economics-of-creative-organizations-hardcover","provider":"Books by splitShops","version":"1.0","type":"link"}