{"product_id":"the-business-of-belonging-how-to-make-community-your-competitive-advantage-hardcover","title":"The Business of Belonging: How to Make Community Your Competitive Advantage - Hardcover","description":"\u003cp\u003eby \u003cb\u003eDavid Spinks\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\"A tactical primer for any business embarking on the critical work of actively building community.\"--Seth Godin, Author, \u003ci\u003eThis is Marketing\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e\"This book perfectly marries the psychology of communities, with the hard-earned secrets of someone who's done the real work over many years. David Spinks is the master of this craft.\"--Nir Eyal, bestselling author of \u003ci\u003eHooked\u003c\/i\u003e and \u003ci\u003eIndistractable\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe rise of the internet has brought with it an inexorable, almost shockingly persistent drive toward community. From the first social networks to the GameStop trading revolution, engaged communities have shown the ability to transform industries. Businesses need to harness that power. As business community expert David Spinks shows in \u003ci\u003eThe Business of Belonging: How to Make Community your Competitive Advantage\u003c\/i\u003e, the successful brands of tomorrow will be those that create authentic connection, giving customers a sense of real belonging and unlocking unprecedented scale as a result. \u003cbr\u003e\u003cbr\u003eIn his career of over 10 years in the business of building community, Spinks has learned what a winning community strategy looks like. From the fundamental concepts--including how community drives measurable business value and what the appropriate metrics are--to high-level community design and practical engagement techniques, \u003ci\u003e The Business of Belonging\u003c\/i\u003e is an epic journey into the world of community building.\u003c\/p\u003e \u003cp\u003eThis book is for decision makers who want to better understand the value and opportunity of community, and for community professionals who want to level up their strategy. Featuring a foreword by Startup Grind and Bevy cofounder Derek Andersen, it will give you a step-by-step model for strategically planning, creating, facilitating, and measuring communities that drive business growth. Attracting and retaining community members who are also loyal customers, brand evangelists, and leaders--that's the goal for today's connected businesses, and this book is the map to getting there.\u003c\/p\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003eThe rise of the internet has brought with it an inexorable, almost shockingly persistent drive toward community. From the first social networks to the connected world of today, the need for and value of community have emerged as unavoidable realities. The business world is keeping up, sort of. As business community expert David Spinks shows in \u003ci\u003eThe Business of Belonging\u003c\/i\u003e, the successful brands of tomorrow will be those that create authentic connection, giving customers a sense of real belonging and unlocking unprecendented scale as a result.\u003cbr\u003e\u003cbr\u003eSo how do we achieve this lofty communitarian goal? Nowhere is the path made clearer than in this book. In his career of over 10 years in the business of building community, Spinks has learned what a winning community strategy looks like. From the fundamental concepts―including how community drives measurable business value, and what the appropriate metrics are―to high-level community design to practical engagement techniques, \u003ci\u003eThe Business of Belonging\u003c\/i\u003e is an epic journey into the world of community building.\u003cbr\u003e\u003cbr\u003eThis book is for decision makers who want to better understand the value and opportunity of community, and for community professionals who want to level up their strategy. This book will give you a step-by-step model for strategically planning, creating, facilitating, and measuring communities that drive business growth. Attracting and retaining community members who are also loyal customers, brand evangelists, and leaders―that's the goal for today's connected businesses, and this book is the map to getting there.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003ePRAISE FOR \u003cb\u003eTHE BUSINESS OF BELONGING\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\"A tactical primer for any business embarking on the critical work of actively building community.\"\u003cbr\u003e\u003cb\u003e\u003cb\u003e―\u003c\/b\u003eSETH GODIN, Author of \u003ci\u003eThis is Marketing\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\"This book perfectly marries the psychology of communities, with the hard-earned secrets of someone who's done the real work over many years. David Spinks is the master of this craft.\"\u003cbr\u003e\u003cb\u003e\u003cb\u003e―\u003c\/b\u003eNIR EYAL, bestselling author of \u003ci\u003eHooked\u003c\/i\u003e and \u003ci\u003eIndistractable\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\"Every business needs to make building engaged communities their number one priority. This is the book that will help you get it done.\"\u003cbr\u003e\u003cb\u003e\u003cb\u003e―\u003c\/b\u003eERICA KUHL, Former VP of Community, Salesforce\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\"I can't think of anyone more qualified to write a book about community than David. His passion for the subject, combined with his hands-on experience across many different types of community, have given him unique perspectives and insights. This will become the go-to handbook for building and running community.\"\u003cbr\u003e\u003cb\u003e\u003cb\u003e―\u003c\/b\u003eDOUGLAS ATKIN, Former Global Head of Community for Airbnb and author of \u003ci\u003eThe Culting of Brands\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDavid Spinks\u003c\/b\u003e is Cofounder of CMX, a 20,000 member organization dedicated to helping community professionals thrive. David is also the VP of Community at Bevy, an enterprise software platform that powers event-driven community programs and virtual conferences, following its acquisition of CMX in 2019. David has personally advised and trained hundreds of organizations in community strategy, including Facebook, Waze, Salesforce, Airbnb, and Google.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 208\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.1 x 9.1 x 6.1 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 23, 2021\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42162438373511,"sku":"9781119766124","price":30.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/d464f6402195eb110a1846db6e1fe821.webp?v=1733289467","url":"https:\/\/booksby.splitshops.com\/products\/the-business-of-belonging-how-to-make-community-your-competitive-advantage-hardcover","provider":"Books by splitShops","version":"1.0","type":"link"}