{"product_id":"the-business-of-yoga-a-guide-to-starting-growing-and-marketing-your-yoga-business-paperback","title":"The Business of Yoga: A Guide to Starting, Growing and Marketing Your Yoga Business - Paperback","description":"\u003cp\u003eby \u003cb\u003eKaty Appleton\u003c\/b\u003e (Author), \u003cb\u003eNatasha Moutran\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMany yoga teachers feel overwhelmed when it comes to grappling with the marketing and entrepreneurial aspects of their yoga business. With the market for yoga teachers becoming increasingly saturated, it is crucial that yoga teachers understand what makes their offering unique to implement a focussed business strategy. \u003cbr\u003eThis part-guide, part workbook helps yoga teachers bridge the gap between the spiritual essence of being a yoga teacher and the financial viability of their business and is based on the authors' two decades worth of experience. Covering everything from the nuts and bolts of starting out as a yoga teacher, to navigating social media there is something for everyone, whether you're just starting out on your journey, or trying to propel your career to the next level.\u003cbr\u003eThis book is part of the series 'Yoga Teaching Guides', which provides expert information on essential topics as well as ideas for creative teaching.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eKaty Appleton (author)\u003c\/b\u003e\u003cbr\u003eKaty Appleton is an author, founder \u0026amp; director of appleyoga, trainer of trainers, and a certified yoga teacher of over 30 years. She has published several yoga books and award-winning DVDs for home practice and is an internationally recognised teacher of Vinyasa Flow. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eShe is known for bringing the true essence of yoga alive in a student's body and mind in creative, dynamic and life altering ways. Her teaching is biomechanically savvy whilst fun and playful, invoking a deeper embodied sense of self within a practice. \u003cp\u003e\u003c\/p\u003eAppleyoga runs life-transforming teacher trainings, worldwide retreats and live and online courses. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eNatasha Moutran (author)\u003c\/b\u003e\u003cbr\u003eNatasha Moutran is an author, musician, lead facilitator and teacher with a world wide audience and over a decade of experience in the yoga industry. As a wellness entrepreneur she has founded many successful companies, and is now living a nomadic life focusing on international offerings, retreats, sacred sexuality and her creative projects.\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 128\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.39 x 8.9 x 5.98 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 21, 2022\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42161728848007,"sku":"9781787756427","price":40.43,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/29db2d4620edbbadeb547b8d378a56a1.webp?v=1733283562","url":"https:\/\/booksby.splitshops.com\/products\/the-business-of-yoga-a-guide-to-starting-growing-and-marketing-your-yoga-business-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}