{"product_id":"the-capital-one-story-how-the-upstart-financial-institution-charged-toward-market-leadership-paperback","title":"The Capital One Story: How the Upstart Financial Institution Charged Toward Market Leadership - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eMary Curran Hackett\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat can you learn from the most successful companies in the world? The \u003cem\u003eCapital One Story\u003c\/em\u003e will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled an unlikely credit card startup to revolutionize the credit industry.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eAfter twenty-five years in the credit card business, Capital One has earned its place in wallets across the world. When the company's two young founders set out to individualize credit, the financial world thought they were crazy...until it was clear that they weren't.\u003c\/p\u003e\u003cp\u003eWorking in the banking industry, Richard Fairbank and Nigel Morris saw that the one-size-fits all standard that the credit card companies employed was leaving big money on the table. They cracked the code and figured out how to customize the credit card experience by offering personalized designs, credit limits, and rewards, revolutionizing the way the credit card industry operated.\u003c\/p\u003e\u003cp\u003eKnown for their ubiquitous advertising campaigns with A-list talent such as Jennifer Garner and Samuel L. Jackson, the youngest bank in the business was once turned down by every one of their competitors but has since grown to dominate the industry.\u003c\/p\u003e\u003cp\u003eThrough the story of Capital One, you'll learn: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow to recognize underserved sections of a market.\u003c\/li\u003e\n\u003cli\u003eHow rejection by every company in the business doesn't mean it's time to quit.\u003c\/li\u003e\n\u003cli\u003eHow to determine what people want and how to get it to them.\u003c\/li\u003e\n\u003cli\u003eHow to employ marketing campaigns that will change the way people live.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eDiscover how this iconic organization got it right and created a successful long-lasting business, and how you can do the same for your company.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 176\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.63 x 8.19 x 5.43 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 06, 2022\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":43264947716231,"sku":"9781400232796","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/oLE5NvedoW9781400232796.webp?v=1759715415","url":"https:\/\/booksby.splitshops.com\/products\/the-capital-one-story-how-the-upstart-financial-institution-charged-toward-market-leadership-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}