{"product_id":"the-colture-playbook-vol-2-paperback","title":"The Colture Playbook Vol. 2 - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eTy Baisden\u003c\/b\u003e (Author), \u003cb\u003eYoh Phillips\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eThe Colture Playbook: Vol. 2 - A Music Business Guide to Wealth and Independence\u003c\/em\u003e\u003c\/strong\u003e is the highly anticipated follow-up to \u003cstrong\u003e\u003cem\u003eThe Colture Playbook: Vol. 1\u003c\/em\u003e\u003c\/strong\u003e, continuing the journey of \u003cstrong\u003eCOLTURE \u003c\/strong\u003eco-founder\u003cstrong\u003e Ty Baisden\u003c\/strong\u003e and acclaimed music journalist \u003cstrong\u003eYoh Phillips\u003c\/strong\u003e as they dive even deeper into what it takes to thrive in the music industry without selling your soul-or your masters.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhere Volume 1 introduced readers to Ty's unorthodox rise and the foundational mindset behind \u003cstrong\u003eCOLTURE\u003c\/strong\u003e, Volume 2 is about scaling, sustaining, and securing independence. Focused on the years 2018 to early 2020, this book documents how Ty and his team built an artist-first, ownership-driven business around R\u0026amp;B star Brent Faiyaz-and did so without caving to the pressures of the mainstream industry.\u003c\/p\u003e\u003cp\u003eStructured around 13 raw, reflective, and instructive chapters, this volume explores: \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDiscipline and Work Ethic as tools for longevity, not just survival.\u003c\/li\u003e\n\u003cli\u003eRejecting industry illusions (aka the Kool-Aid) in favor of substance and strategy.\u003c\/li\u003e\n\u003cli\u003eFinancial literacy and catalog ownership as the real keys to generational wealth.\u003c\/li\u003e\n\u003cli\u003eThe rise of COLTURE as a boutique, creator-led movement redefining equity in entertainment.\u003c\/li\u003e\n\u003cli\u003eCautionary tales from music legends that highlight what not to do on your path to success.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMore than just a business guide, Volume 2 is a playbook for creators, executives, and entrepreneurs looking to build something real, own what they create, and leave a lasting legacy. It's a powerful reminder that independence is not a trend-it's a strategy, and the game is only getting started.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 116\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.24 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 24, 2026\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eLarge Print:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":44542642159751,"sku":"9798995403104","price":34.56,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/zjZoxS0mCg9798995403104.webp?v=1777373415","url":"https:\/\/booksby.splitshops.com\/products\/the-colture-playbook-vol-2-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}