{"product_id":"the-corporates-strike-back-how-large-companies-win-the-innovation-race-against-disruptive-start-ups-hardcover","title":"The Corporates Strike Back: How Large Companies Win the Innovation Race Against Disruptive Start-Ups - Hardcover","description":"\u003cp\u003eby \u003cb\u003eLucas Sauberschwarz\u003c\/b\u003e (Author), \u003cb\u003eLysander Weiss\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e65% of global CEOs are concerned about losing the innovation race against disruptive start-ups. The supposed solution: copying their methods. But as corporations are not start-ups, this is a fatal mistake. Most ideas never reach successful implementation, and innovation becomes frustration. So how does a solution look like that enables large firms to systematically leverage their existing strength and thus win the innovation race sustainably? The answer is the 5C process for efficient innovation. This book closes a gap in the practice-oriented innovation literature - and brings the desire for innovation back to established companies.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe road to successful innovation management is long - this book is the shortcut.\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eThomas Weiler, VP Innovation Portfolio \u0026amp; Strategic Programs, Deutsche Telekom\u003c\/p\u003e\u003cp\u003e\u003ci\u003e\u003cbr\u003e\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eAn overdue update on traditional R\u0026amp;D processes for the 21st century.\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eUwe Wagner, CTO, Schaeffler\u003c\/p\u003e \u003cp\u003e\u003ci\u003e\u003cbr\u003e\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eAnyone who has ever experienced the methodology described here in practice will hide the book from the competition!\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eDr. Carsten Stöcker, World Economic Forum, Global Future Council-Member\u003cbr\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e65% of global CEOs are concerned about losing the innovation race against disruptive start-ups. The supposed solution: copying their methods. But as corporations are not start-ups, this is a fatal mistake. Most ideas never reach successful implementation, and innovation becomes frustration. So how does a solution look like that enables large firms to systematically leverage their existing strength and thus win the innovation race sustainably? The answer is the 5C process for efficient innovation. This book closes a gap in the practice-oriented innovation literature - and brings the desire for innovation back to established companies.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe road to successful innovation management is long - this book is the shortcut.\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eThomas Weiler, VP Innovation Portfolio \u0026amp; Strategic Programs, Deutsche Telekom\u003c\/p\u003e\u003cp\u003e\u003ci\u003e\u003cbr\u003e\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eAn overdue update on traditional R\u0026amp;D processes for the 21st century.\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eUwe Wagner, CTO, Schaeffler\u003c\/p\u003e\u003cp\u003e\u003ci\u003e\u003cbr\u003e\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eAnyone who has ever experienced the methodology described here in practice will hide the book from the competition!\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eDr. Carsten Stöcker, World Economic Forum, Global Future Council-Member\u003cbr\u003e\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eLucas Sauberschwarz is Managing Director of the strategy consultancy Venture Idea and Director of the Center for Innovation at the SGMI Management Institute St. Gallen, Switzerland.\u003c\/p\u003e Lysander Weiss is Partner of the strategy consultancy Venture Idea, academic researcher at the HHL Leipzig Graduate School of Management, and a lecturer on strategy, innovation and new work. \u003cp\u003e\u003c\/p\u003e Lucas Sauberschwarz and Lysander Weiss are best-selling authors and leading experts in the fields of strategy, innovation and new work. Together, they run the management consultancy Venture Idea, which was awarded as Germany's best medium-sized consultancy for Innovation \u0026amp; Growth (2018) and Strategy (2019) by Germany's leading business magazine WirtschaftsWoche. They regularly share their expertise in publications, teaching and as keynote speakers. \u003cp\u003e\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 197\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.6 x 9.47 x 6.4 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 01, 2022\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42160018817159,"sku":"9783030791131","price":161.98,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/59409c1cca6c39f06d16e4d82c4a061b.webp?v=1733270919","url":"https:\/\/booksby.splitshops.com\/products\/the-corporates-strike-back-how-large-companies-win-the-innovation-race-against-disruptive-start-ups-hardcover","provider":"Books by splitShops","version":"1.0","type":"link"}