{"product_id":"the-dark-side-of-social-media-a-consumer-psychology-perspective-paperback","title":"The Dark Side of Social Media: A Consumer Psychology Perspective - Paperback","description":"\u003cp\u003eby \u003cb\u003eAngeline Close Scheinbaum\u003c\/b\u003e (Editor)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eThe Dark Side of Social Media\u003c\/em\u003e takes a consumer psychology perspective to online consumer behavior in the context of social media, focusing on concerns for consumers, organizations, and brands. Using the concepts of digital drama and digital over-engagement, established as well as emerging scholars in marketing, advertising, and communications present research on some unintended consequences of social media including body shaming, online fraud, cyberbullying, online brand protests, social media addiction, privacy, and revenge pornography. It is a must-read for scholars, practitioners, and students interested in consumer psychology, consumer behavior, social media, advertising, marketing, sociology, science and technology management, public relations, and communication. \u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAngeline Close Scheinbaum\u003c\/strong\u003e is Associate Professor at The University of Texas at Austin at the Stan Richards School of Advertising \u0026amp; Public Relations. She is a scholar of consumer behavior\/consumer psychology, event sponsorship, and integrated brand promotions. Angeline is co-author on a leading textbook, \u003ci\u003eAdvertising \u0026amp; Integrated Brand Promotions, \u003c\/i\u003eas well as edited scholarly books\u003ci\u003e Consumer Behavior Knowledge for Effective Sports and Event Marketing\u003c\/i\u003e (with Lynn Kahle) and\u003ci\u003e Online Consumer Behavior\u003c\/i\u003e. \u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 270\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.7 x 8.9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 19, 2017\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42173768597639,"sku":"9781138052567","price":108.52,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/ecd3116667d6324041ec8b3e8f3d8fe8.webp?v=1733369767","url":"https:\/\/booksby.splitshops.com\/products\/the-dark-side-of-social-media-a-consumer-psychology-perspective-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}