{"product_id":"the-election-game-and-how-to-win-it-hardcover","title":"The Election Game and How to Win It - Hardcover","description":"\u003cp\u003eby \u003cb\u003eJoseph Napolitan\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn the 1960s and 70s, political consultant Joe Napolitan, worked for famous leaders including John Kennedy, Lyndon Johnson, Hubert Humphrey, Milton Shapp and Mike Gravel. \u003c\/p\u003e\u003cp\u003eIn this fascinating memoir, Napolitan takes a look how candidate win. He highlights the use of mass media, foreseeing the power of television in successful political campaigns. \"The issues don't mean a hell of a lot,\" he observes. Napolitan makes clear that the idea of \"selling\" candidates is a misnomer. Instead, he says those who win elections have personalities that make for \"instant involvement\" with viewers and listeners.\u003c\/p\u003e\u003cp\u003eThough it's not a handbook, Napolitan says \u003cem\u003eThe Election Game and How to Win It \u003c\/em\u003ewill be used as such by candidates, managers and pollsters, as well as political historians. Drawing on his personal experience, Napolitan provides an insightful and engaging look into successful campaigns.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 314\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.88 x 8.5 x 5.5 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 06, 2017\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42109778198663,"sku":"9781635610666","price":43.13,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/dfe73fe4a7ca5b89d0ae11bd1aeb33bb.webp?v=1732478633","url":"https:\/\/booksby.splitshops.com\/products\/the-election-game-and-how-to-win-it-hardcover","provider":"Books by splitShops","version":"1.0","type":"link"}