{"product_id":"the-essentials-of-marketing-research-paperback","title":"The Essentials of Marketing Research - Paperback","description":"\u003cp\u003eby \u003cb\u003eLawrence Silver\u003c\/b\u003e (Author), \u003cb\u003eRobert E. Stevens\u003c\/b\u003e (Author), \u003cb\u003eBruce Wrenn\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIdentifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eThe Essentials of Marketing Research\u003c\/em\u003e guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eSecondary research and data mining\u003c\/li\u003e \u003cli\u003eInternet marketing research\u003c\/li\u003e \u003cli\u003eQualitative and exploratory research\u003c\/li\u003e \u003cli\u003eStatistical analysis\u003c\/li\u003e \u003cli\u003eMarketing research ethics\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003eWith learning objectives at the beginning of each chapter, a host of cases and a comprehensive companion website, this book offers a range of tools to help students develop and test their research and analytical skills.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eLawrence Silver\u003c\/strong\u003e is Associate Professor of Marketing and Management at the John Massey School of Business, Southeastern Oklahoma State University, USA.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eRobert Stevens\u003c\/strong\u003e is the John Massey Endowed Professor of Business at John Massey School of Business, Southeastern Oklahoma State University, USA.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBruce Wrenn\u003c\/strong\u003e is the Colson Endowed Chair Professor of Marketing at the School of Business Administration, Andrews University, USA.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDavid Loudon\u003c\/strong\u003e is Professor of Marketing at the Brock School of Business, Samford University, USA.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 366\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.8 x 9.9 x 7 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 18, 2012\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42133867397255,"sku":"9780415899284","price":187.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/c9f6887b281335fd2e0138067ce334b4.webp?v=1732637234","url":"https:\/\/booksby.splitshops.com\/products\/the-essentials-of-marketing-research-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}