{"product_id":"the-executive-seo-playbook-how-to-integrate-seo-company-wide-for-increased-profitability-hardcover","title":"The Executive SEO Playbook: How to Integrate SEO Company-Wide for Increased Profitability - Hardcover","description":"\u003cp\u003eby \u003cb\u003eJessica Bowman\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eYour SEO team has stellar skills, motivation, and the discipline needed to get it right. SEO revenues are growing, but you feel it could be better...and you're right, \"it\" can be a lot better.\u003c\/p\u003e\u003cp\u003eDoing \"it\" right is simple in theory, but few companies have been able to do \"it.\" The secret to \"it\" is to get SEO done right the first time, by the right people, at the right time.\u003c\/p\u003e\u003cp\u003eEasier said than done? Well, yes and no. It is nearly impossible to achieve that goal without an effective methodology. This book will show you exactly what that effective methodology looks like, step by step.\u003c\/p\u003e\u003cp\u003eThe Executive SEO Playbook was written for executives, but the methodology will inform everyone company-wide. Managers will discover how to get their teams to act on the 20% of SEO that makes 80% of the impact for their role. The SEO team will stop chasing projects and start doing advanced, proactive--and effective--SEO.\u003c\/p\u003e\u003cp\u003eA truly effective SEO strategy isn't executed by the SEO team, it's executed via company-wide integration. Embrace the future of enterprise-level SEO and enjoy the rewards.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 198\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.5 x 8.5 x 5.5 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 08, 2017\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42128512843911,"sku":"9780998996646","price":38.81,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/1d9e7d8fafcaa96173e3ae4f959e446e.webp?v=1732596064","url":"https:\/\/booksby.splitshops.com\/products\/the-executive-seo-playbook-how-to-integrate-seo-company-wide-for-increased-profitability-hardcover","provider":"Books by splitShops","version":"1.0","type":"link"}