{"product_id":"the-first-mile-a-launch-manual-for-getting-great-ideas-into-the-market-hardcover","title":"The First Mile: A Launch Manual for Getting Great Ideas Into the Market - Hardcover","description":"\u003cp\u003eby \u003cb\u003eScott D. Anthony\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eYou have a great idea, now what?\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThat first mile--where an innovation moves from an idea on paper to the market--is often plagued by failure. In fact, less than one percent of ideas launched by big companies end up having real impact. The ideas aren't the problem. It's the process. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eThe First Mile\u003c\/i\u003e focuses on the critical moment when an innovator moves from planning to reality. It is a perilous place where hidden traps snare entrepreneurs and roadblocks slow innovators inside large companies. \u003cp\u003e\u003c\/p\u003eIn this practical and enlightening manual, strategic adviser Scott Anthony equips innovators with new tools, questions, and examples to speed through this crucial early stage of innovation. You'll learn: \u003cp\u003e\u003c\/p\u003e- How to evaluate your idea's strengths and weaknesses using the \"DEFT\" process--Document, Evaluate, Focus, and Test\u003cbr\u003e- Fourteen recipes from an \"experiment cookbook\" to gain confidence in your idea or business\u003cbr\u003e- Why \"spinouts,\" \"wrong turns,\" and other challenges commonly trip up innovation--and the practical strategies you can use to avoid them\u003cbr\u003e- Why innovators need to seek chaos in an age of constant change--and other essential leadership skills \u003cp\u003e\u003c\/p\u003eDrawing on his decade of experience as an innovation adviser and investor, Anthony describes hard-won lessons from disruptive start-ups and global giants alike. \u003ci\u003eThe First Mile\u003c\/i\u003e will give you the knowledge and confidence to travel this perilous--but ultimately promising--terrain. \u003cp\u003e\u003c\/p\u003eThe first mile can be a scary place, but you don't have to traverse it alone. This book can help.\u003cbr\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eScott D. Anthony\u003c\/b\u003e is the managing partner of Innosight, a global strategic innovation consulting and investment firm. Based in the firm's Singapore offices since 2010, he has led Innosight's expansion into the Asia-Pacific region as well as its venture capital activities. He is a sought-after strategic adviser and the author or coauthor, most recently, of \u003ci\u003eThe Little Black Book of Innovation\u003c\/i\u003e and \u003ci\u003eBuilding a Growth Factory\u003c\/i\u003e.\u003cbr\u003e\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 256\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.1 x 8.3 x 5.8 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 06, 2014\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42169678659719,"sku":"9781422171769","price":28.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/b9de171909c186a1e72a85dac43abac1.webp?v=1733343024","url":"https:\/\/booksby.splitshops.com\/products\/the-first-mile-a-launch-manual-for-getting-great-ideas-into-the-market-hardcover","provider":"Books by splitShops","version":"1.0","type":"link"}