{"product_id":"the-librarians-nitty-gritty-guide-to-content-marketing-paperback","title":"The Librarian's Nitty-Gritty Guide to Content Marketing - Paperback","description":"\u003cp\u003eby \u003cb\u003eLaura Solomon\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eWhat is content marketing? Simply put, it's the most effective way to increase your value to customers. When you deliver content that library users find useful and relevant, you give a compelling answer to their question, \"What's in it for me?\" Author of the best-selling book \"The Librarian's Nitty-Gritty Guide to Social Media,\" Solomon speaks directly to public relations personnel, web librarians, and other staff responsible for the library's online presence. Filled with nuts-and-bolts advice on how to increase the library's value to its users, her guide: defines the essential characteristics of effective content marketing; explores methods of audience assessment; demonstrates how to optimize content for sharing; explains the elements of an editorial calendar for sustainable content, and shows how to create once and re-purpose many times; describes meaningful metrics for the library context; points out 5 common mistakes and how to avoid them; provides a template for creating personas; and includes first-hand accounts from library marketers. Making content marketing concepts bite-sized and easily digestible, this guide shows libraries how to market effectively by focusing on what library users find useful and relevant.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 128\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.27 x 9.02 x 5.98 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 11, 2016\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42130314854535,"sku":"9780838914328","price":90.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/7ea51eb68d31495b62945f7957dc0f26.webp?v=1732609916","url":"https:\/\/booksby.splitshops.com\/products\/the-librarians-nitty-gritty-guide-to-content-marketing-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}