{"product_id":"the-listeners-voice-early-radio-and-the-american-public-hardcover","title":"The Listener's Voice: Early Radio and the American Public - Hardcover","description":"\u003cp\u003eby \u003cb\u003eElena Razlogova\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDuring the Jazz Age and Great Depression, radio broadcasters did not conjure their listening public with a throw of a switch; the public had a hand in its own making. \u003ci\u003eThe Listener's Voice\u003c\/i\u003e describes how a diverse array of Americans--boxing fans, radio amateurs, down-and-out laborers, small-town housewives, black government clerks, and Mexican farmers--participated in the formation of American radio, its genres, and its operations.\u003c\/p\u003e\u003cp\u003eBefore the advent of sophisticated marketing research, radio producers largely relied on listeners' phone calls, telegrams, and letters to understand their audiences. Mining this rich archive, historian Elena Razlogova meticulously recreates the world of fans who undermined centralized broadcasting at each creative turn in radio history. Radio outlaws, from the earliest squatter stations and radio tube bootleggers to postwar \"payola-hungry\" rhythm and blues DJs, provided a crucial source of innovation for the medium. Engineers bent patent regulations. Network writers negotiated with devotees. Program managers invited high school students to spin records. Taken together, these and other practices embodied a participatory ethic that listeners articulated when they confronted national corporate networks and the formulaic ratings system that developed.\u003c\/p\u003e\u003cp\u003eUsing radio as a lens to examine a moral economy that Americans have imagined for their nation, \u003ci\u003eThe Listener's Voice\u003c\/i\u003e demonstrates that tenets of cooperation and reciprocity embedded in today's free software, open access, and filesharing activities apply to earlier instances of cultural production in American history, especially at times when new media have emerged.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eElena Razlogova is Associate Professor of History at Concordia University in Montreal.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 224\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.9 x 9.1 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 13, 2011\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42130683691143,"sku":"9780812243208","price":68.78,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/27bee45bb867b63a906e7c4d8bac9435.webp?v=1732612913","url":"https:\/\/booksby.splitshops.com\/products\/the-listeners-voice-early-radio-and-the-american-public-hardcover","provider":"Books by splitShops","version":"1.0","type":"link"}