{"product_id":"the-nature-of-marketing-marketing-to-the-swarm-as-well-as-the-herd-paperback","title":"The Nature of Marketing: Marketing to the Swarm as Well as the Herd - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eC. Brymer\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eThe Nature of Marketing describes the power of social and consumer networking, and demonstrates the tangible benefits of building brand experiences that leverage this phenomena. In order to build sustainable desire and create demand, brands must be able to exert influence among these new kinds of community.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eCHUCK BRYMER is President and CEO of DDB Worldwide, one of the largest and most awarded advertising and marketing agencies in the world. Formerly the head of Interbrand Group, Brymer is one of the foremost experts on brands and marketing and has worked for many of the world's most well-known and successful companies. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eDDB operates offices in nearly 100 countries and is recognized for creating some of the world's most celebrated campaigns.\u003cbr\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 205\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.47 x 9.21 x 6.14 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 14, 2008\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":43773534470279,"sku":"9781349301188","price":89.1,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/pFd8Kk3HYD9781349301188.webp?v=1769165498","url":"https:\/\/booksby.splitshops.com\/products\/the-nature-of-marketing-marketing-to-the-swarm-as-well-as-the-herd-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}