{"product_id":"the-netflix-effect-technology-and-entertainment-in-the-21st-century-paperback","title":"The Netflix Effect: Technology and Entertainment in the 21st Century - Paperback","description":"\u003cp\u003eby \u003cb\u003eKevin McDonald\u003c\/b\u003e (Editor), \u003cb\u003eDaniel Smith-Rowsey\u003c\/b\u003e (Editor)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eNetflix is the definitive media company of the 21st century. It was among the first to parlay new Internet technologies into a successful business model, and in the process it changed how consumers access film and television. It is now one of the leading providers of digitally delivered media content and is continually expanding access across a host of platforms and mobile devices. Despite its transformative role, however, Netflix has drawn very little critical attention-far less than competitors such as YouTube, Apple, Amazon, Comcast, and HBO. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThis collection addresses this gap, as the essays are designed to critically explore the breadth and diversity of Netflix's effect from a variety of different scholarly perspectives, a necessary approach considering the hybrid nature of Netflix, its inextricable links to new models of media production, distribution, viewer engagement and consumer behavior, its relationship to existing media conglomerates and consumer electronics, its capabilities as a web-based service provider and data network, and its reliance on a broader technological infrastructure.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eKevin McDonald \u003c\/b\u003eteaches in the Communication Studies Department at California State University, Northridge, USA. His research focuses on film theory, contemporary Hollywood, and media industries. He is author of \u003ci\u003eFilm Theory: The Basics\u003c\/i\u003e.\u003cbr\u003e\u003cb\u003e\u003cbr\u003eDaniel Smith-Rowsey\u003c\/b\u003e is a visiting lecturer at Sacramento City College, USA, and award-winning filmmaker. His book \u003ci\u003eStar Actors in the Hollywood Renaissance\u003c\/i\u003e was nominated for a 2014 First Book Award by the Society of Cinema and Media Studies. He has been published in various collections and in\u003ci\u003e Bright Lights Film Journal, Jura Gentium, Newsweek\u003c\/i\u003e, and \u003ci\u003eDer Spiegel.\u003c\/i\u003e\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 272\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.56 x 9.21 x 6.14 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 22, 2018\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42117015011463,"sku":"9781501340185","price":88.11,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/f80b90111a71db35afb412f7c3d42e83.webp?v=1732520613","url":"https:\/\/booksby.splitshops.com\/products\/the-netflix-effect-technology-and-entertainment-in-the-21st-century-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}