{"product_id":"the-new-art-of-selling-intangibles-paperback","title":"The NEW Art of Selling Intangibles - Paperback","description":"\u003cp\u003eby \u003cb\u003eLeRoy Gross\u003c\/b\u003e (Joint Author), \u003cb\u003eDonald Korn\u003c\/b\u003e (Joint Author)\u003c\/p\u003e\u003cp\u003e'It's an invaluable resource for financial advisors, consultants, stockbrokers, and insurance agents alike.\"-- Keith Clark, DWC ConsultantsFinancial professionals often cringe at the thought of being in the business of 'selling\". But selling is a key aspect of any financial professional's routine. Whether you're an advisor persuading a prospective client to hire you, a broker touting stocks, or an agent nudging a client toward an insurance policy or annuity - you're selling: The concept, the ideas -even yourself  Your 'product\" is elusive - or intangible - making the challenges you face 'selling\" even more complex.Now, turn to a cherished industry classic - The NEW Art of Selling Intangibles - for a full program of sales techniques specifically designed for financial professionals in their quest to: find clients, close clients, retain clients - and convince clients to make the right financial choices.This groundbreaking book was the first to integrate investment strategies with selling strategies exclusively targeted to financial professionals. Now - it's thoroughly updated, revised, and reworked to meet the needs of today's time-pressed professionals. Expanding on key issues, while weaving in new areas of concern - Korn presents a comprehensive program for winning.Learn to master every method needed to perfect your 'selling\" skills - even if selling does not come naturally to you. You'll find.- 4 ways to get past 'No\"- 11 top resources for finding prospects- 3 magic words to increase your sales power \u0026amp; income - instantly- Selling phrases - for everything from stocks, index funds \u0026amp; annuities to 529 plans- Closing techniques - and scripts - for every situation- How to heat up 'Cold Calls\" and warm up prospects.Plus - methods for developing proper asset allocation strategies - and convincing clients to embrace them. Yes, there still is an 'art\" to selling intangibles. Now - master the art yourself - with the proven methods featured in this new work.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 308\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.69 x 9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e December 15, 2003\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42113614217351,"sku":"9781592800681","price":75.55,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/8e59eb26f80a5efcd31baf0633b34490.webp?v=1732490171","url":"https:\/\/booksby.splitshops.com\/products\/the-new-art-of-selling-intangibles-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}