{"product_id":"the-new-science-of-customer-relationships-delivering-the-one-to-one-promise-with-ai-hardcover","title":"The New Science of Customer Relationships: Delivering the One-To-One Promise with AI - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eThomas H. Davenport\u003c\/b\u003e (Author), \u003cb\u003eJim Sterne\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eA practical strategy guide for building profitable customer relationships using the latest AI science and tech\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe New Science of Customer Relationships: Delivering the One-to-One Promise with AI\u003c\/i\u003e is a science-based and insightful new approach to integrating the latest generative AI technologies into your company's customer communications. Analytics and marketing experts Thomas Davenport and Jim Sterne walk you through the technology and tools you need to understand, the data you need to collect, the processes you need to implement, and the ethics you need to observe to build an industry-leading customer relationship framework. \u003c\/p\u003e\u003cp\u003eIn the book, you'll learn to create systems that reliably generate smart, persuasive, and hyper-personalized interactions with your company's best customers. You'll also discover how to integrate these systems directly into your firm's existing operations so you can use the tools to realize tangible financial results. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eInside the book: \u003c\/b\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003eTips for using generative AI to analyze customer responses and extract actionable insights about how they feel and what they think\u003c\/li\u003e \u003cli\u003eSpecific tools and technologies you can use to collect customer data and conduct effective analytics to improve your products and services\u003c\/li\u003e \u003cli\u003eDiscussions of ethical guidelines to guide your organization's data and customer communication practices\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003ePerfect for marketers, sales team leaders, technology professionals, and anyone else responsible for evolving their company's customer relationships, \u003ci\u003eThe New Science of Customer Relationships\u003c\/i\u003e is a hands-on playbook that explains the science of the latest customer communication technologies and walks you through exactly how to implement them.\u003c\/p\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBusinesses possess more and more customer data with every passing year. Consumer preferences, buying patterns, individual purchase histories, demographic data, and sales trends are just a handful of the countless types of information held in the databases at companies all over the world. \u003c\/p\u003e\u003cp\u003eBut a curious gap seems to exist between the ever-growing volume of available data and the ground-level capabilities of a typical business. Why do most of us feel stuck in a place where we're unable to transform the valuable information contained in the data into hands-on, effective strategies that increase revenue and profit? \u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe New Science of Customer Relation-ships: Delivering the One-to-One Promise With AI\u003c\/i\u003e answers that question. It also offers actionable, step-by-step strategies for combining your company's proprietary data with the latest generative artificial intelligence tech to enable efficient and individualized communications with your customers. \u003c\/p\u003e\u003cp\u003eWritten by a team of experienced marketing and analytics professionals, the book covers the collection and analysis of useful data that you can feed into generative AI tools to create real-world processes that translate into sales and profit. You'll discover an entirely new way to build relationships with customers that are mutually rewarding, one based on real-world data, hundreds of case studies, and cutting-edge research. \u003c\/p\u003e\u003cp\u003ePerfect for managers, executives, entrepreneurs, founders, and other business leaders, \u003ci\u003eThe New Science of Customer Relationships\u003c\/i\u003e is an insightful and grounded resource for everyone interested in building authentic and persuasive customer interactions. It's a must-read for anyone doing their best to translate their company's customer data into tangible, immediate results reflected in the bottom line.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePraise for \u003c\/b\u003eTHE new science OF customer relationships \u003c\/p\u003e\u003cp\u003e\"\u003ci\u003eThe New Science of Customer Relationships\u003c\/i\u003e offers new ways to give your individual customers better and more personalized messages and offers than I have seen in our literature.\" \u003cb\u003e--PHILIP KOTLER, \u003c\/b\u003eProfessor Emeritus of Marketing at the Kellogg School of Management, Northwestern University \u003c\/p\u003e\u003cp\u003e\"Finally, a book that will help you understand how AI combined with the right data can facilitate turning more customers into promoters and fewer into detractors. Bravo!\" \u003cb\u003e--FRED REICHHELD, \u003c\/b\u003e Bain \u0026amp; Company Fellow, Author of \u003ci\u003eThe Loyalty Effect, \u003c\/i\u003e and creator of the Net Promoter Score \u003c\/p\u003e\u003cp\u003e\"A brilliant and timely playbook for leveraging generative and agentic AI to transform customer relationships. Davenport and Sterne bridge the gap between technology and real business value--with clarity, ethics, and impact.\" \u003cb\u003e--PASCAL BORNET, \u003c\/b\u003eAI \u0026amp; Automation Thought Leader and Author of\u003cb\u003e \u003c\/b\u003e\u003ci\u003eIntelligent Automation \u003c\/i\u003eand \u003ci\u003eAgentic Artificial Intelligence\u003c\/i\u003e\u003cbr\u003e \u003c\/p\u003e\u003cp\u003e\"Jim and Tom offer a clear-eyed, practical guide to using AI not just to understand customers, but to serve them better. It's a must-read for every marketer.\" \u003cb\u003e--ADAM BROTMAN, \u003c\/b\u003eCo-Founder of Forum3.com; former EVP, Global Retail Operations, Starbucks; and Author of \u003ci\u003eAI First: The Playbook for a Future-Proof Business and Brand\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e\"This book is basically a desk reference for anyone working to improve customer experience. Thank you for writing it, Jim and Thomas!\"\u003cbr\u003e \u003cb\u003e--ANDY CRESTODINA, \u003c\/b\u003eCo-Founder and CMO of Orbit Media and Author of \u003ci\u003eContent Chemistry, 7th Edition: The Illustrated Handbook for Content Marketing\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e\"A clear-eyed, practical guide to the new rules of customer engagement in an AI-powered world.\" \u003cb\u003e--ANGELA WICK, \u003c\/b\u003eFounder of BA-Cube.com and Author of \u003ci\u003eFutureproof: Amplifying Agility with AI and Insightful Business Analysis\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e\"Moves beyond theory to provide actionable frameworks, detailed case studies, and step-by-step implementation guidance that organizations of any size can immediately put to work.\"\u003cbr\u003e \u003cb\u003e--JOSH SILVERBAUER, \u003c\/b\u003eHead of Analytics \u0026amp; CRO, Partner, From the Future\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eTHOMAS H. DAVENPORT\u003c\/b\u003eis a Co-Founder of the International Institute for Analytics. He's also a Fellow at the MIT Initiative on the Digital Economy and a Senior Advisor to Deloitte Analytics. He teaches analytics and big data in executive programs at Babson, Harvard Business School, and the Sloan School of Business at MIT. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eJIM STERNE \u003c\/b\u003eis the Founder of the eMetrics Summit and a Co-Founder and Board Chair of the Digital Analytics Association. He is the author of \u003ci\u003e101 Things You Should Know About Marketing Optimization Analysis, Social Media Metrics, \u003c\/i\u003eand \u003ci\u003eThe Devil's Data Dictionary\u003c\/i\u003e.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 272\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.78 x 9.14 x 6.3 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e July 28, 2025\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":43330093711495,"sku":"9781394319541","price":30.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/FFRy36OCtn9781394319541.webp?v=1760719812","url":"https:\/\/booksby.splitshops.com\/products\/the-new-science-of-customer-relationships-delivering-the-one-to-one-promise-with-ai-hardcover","provider":"Books by splitShops","version":"1.0","type":"link"}