{"product_id":"the-rise-of-advertising-in-the-united-states-a-history-of-innovation-to-1960-paperback","title":"The Rise of Advertising in the United States: A History of Innovation to 1960 - Paperback","description":"\u003cp\u003eby \u003cb\u003eEdd Applegate\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eIn The Rise of Advertising in the United States: A History of Innovation to 1960, Edd Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America's first class of professional marketers. \u003cbr\u003e\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eEdd Applegate has taught undergraduate and graduate courses in advertising and mass communications for more than thirty years. He has written extensively about advertising, including several books, numerous chapters and entries for other books and encyclopedias, and several articles for refereed academic journals and conference proceedings.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 210\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.6 x 9.15 x 6.03 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 26, 2014\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42118821511303,"sku":"9781442244382","price":71.91,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/954d40fcab455f57b0030a3f95ce7e84.webp?v=1732536589","url":"https:\/\/booksby.splitshops.com\/products\/the-rise-of-advertising-in-the-united-states-a-history-of-innovation-to-1960-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}