{"product_id":"the-salespersons-guide-to-storytelling-win-deals-by-being-more-intriguing-persuasive-and-memorable-paperback","title":"The Salesperson's Guide to Storytelling: Win Deals by Being More INTRIGUING, PERSUASIVE, and MEMORABLE - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eRobert Mattson\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eEvery person selling a product or service is looking for an edge. That edge is storytelling. Adding great storytelling to your toolbox will make whatever you're selling more interesting, compelling, and improve differentiation. In these ten chapters you'll learn how to improve your sales meetings and materials by using full-scale stories and quick-hitting story elements. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eHOW WILL IT HELP YOU SELL MORE?\u003c\/b\u003e\u003cul\u003e\n\u003cli\u003e\u003ci\u003eLearn a repeatable process and structure to create any compelling story.\u003c\/i\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ci\u003eHow to immediately capture attention using INTRIGUE stories that are uniquely yours.\u003c\/i\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ci\u003eUsing customer stories that focus on your champion as a hero.\u003c\/i\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ci\u003eHow to close meetings and presentations that keep your message in front of mind of your clients after you leave the room.\u003c\/i\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ci\u003eAvoiding the common traps seen in most presentation slides to create compelling visuals.\u003c\/i\u003e\u003c\/li\u003e\n\u003c\/ul\u003eRobert Mattson spent 30+ years working days in high tech marketing while spending nights and weekends acting, singing, directing, and writing over 50 plays. He learned that storytelling was the key to communicating whether he was on a stage or in a conference room. In the last decade he's shared these storytelling techniques with thousands of sales, pre-sales, executives, and marketing professionals around the world.\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 146\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.31 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 31, 2025\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":44261514641543,"sku":"9798306918471","price":21.58,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/3KJhpj7NSQ9798306918471.webp?v=1774619198","url":"https:\/\/booksby.splitshops.com\/products\/the-salespersons-guide-to-storytelling-win-deals-by-being-more-intriguing-persuasive-and-memorable-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}