{"product_id":"the-secret-language-of-influence-master-the-one-skill-every-sales-pro-needs-paperback","title":"The Secret Language of Influence: Master the One Skill Every Sales Pro Needs - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eDan Seidman\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSpanning the use of storytelling, humor, emotion-evoking language, and questions that advance the sale, this entertaining and practical book demonstrates the power of words to break down resistance and incline buyers toward purchase.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eA few simple words--the right words--can transform an awkward sales call into a comfortable conversation and a resistant prospect into a happy customer, which is why author Dan Seidman teaches you to think of influence as something occurring at a level just below the buyer's awareness.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eThe Secret Language of Influence\u003c\/em\u003e does this by explaining not only how to identify the right words--and which to avoid--but how to use strategic key words and phrases with different potential buyers. You'll learn the best ways to approach buyers who are: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003emotivated by benefits vs. problems (i.e., wanting to hear about the money they'll save rather than the pain they'll avoid);\u003c\/li\u003e\n\u003cli\u003eproactive vs. reactive;\u003c\/li\u003e\n\u003cli\u003ebig picture vs. detail oriented;\u003c\/li\u003e\n\u003cli\u003esystems thinkers vs. creative minds;\u003c\/li\u003e\n\u003cli\u003eand those who are influenced by external feedback (testimonials, evidence) vs. internal factors (feelings, personal experiences, beliefs).\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eToday's buyer is savvy and all too familiar with traditional selling techniques, but great selling is invisible. By identifying different ways buyers are motivated, salespeople can quickly customize their conversations and lead prospects to a yes.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003eIf you want to make more sales, you need to speak the buyer's language. Some buyers are like tortoises and others are like hares. Some are big-picture buyers and others are detail-oriented. And some, no matter how many fabulous benefits you describe, would rather hear about the pain they'll avoid. Your job is to figure out what kind of buyer you're selling to, and which words will lead them to \"yes.\" \u003c\/p\u003e  You don't have to be a mind reader. It's simple to do when you're attuned to the subtle yet powerful force of language--listening carefully to map out your customer's mind, then choosing words strategically to act as tools of influence.   \u003ci\u003eThe Secret Language of Influence\u003c\/i\u003e is a remarkably simple yet effective new approach to selling. Packed with stories, dialogues, and examples, the book delivers more than 30 psychologically insightful strategies for pinpointing how different people make decisions, and tailoring your sales message to match. You'll learn how to:   - Use pattern interrupt to grab attention and overcome resistance   - Motivate proactive buyers who rush forward (then change their minds) and reactive buyers who make decisions slowly and methodically   - Figure out if your prospect responds to external feedback (testimonials, evidence) or internal factors (feelings, beliefs)   - Match your dialect to appeal to visual, auditory, or kinesthetic thinkers   - Ask potent questions that elicit clear clues about your buyer   - Use storytelling, humor, and emotions to maximum effect, and more!   Great persuasion skills are invisible, happening just beneath a buyer's awareness. With a few simple words--the right words--you can transform an awkward sales call into a comfortable conversation, and a resistant prospect into a happy customer.   Dan Seidman is a globally recognized speaker, consultant, and trainer on selling and influence. He is the author of The Ultimate Guide to Sales Training, and his regular columns reach more than 2 million readers monthly online and in print. He lives in Barrington, Illinois. \u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eDAN SEIDMAN is a globally recognized speaker, consultant, and trainer on selling and influence. He is the author of \u003ci\u003eSales Autopsy\u003c\/i\u003e, and his regular columns reach more than 2 million readers monthly online and in print. \u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 208\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.65 x 9.03 x 5.99 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 11, 2012\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":43367358726279,"sku":"9780814417263","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/0lManLGbaN9780814417263.webp?v=1761267005","url":"https:\/\/booksby.splitshops.com\/products\/the-secret-language-of-influence-master-the-one-skill-every-sales-pro-needs-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}