{"product_id":"the-secret-of-the-double-pipeline-and-other-easy-tips-and-tricks-for-having-a-better-business-a-nicer-life-and-making-your-marketing-make-more-mone-paperback","title":"The Secret of the Double Pipeline: And Other Easy Tips and Tricks for Having a Better Business, a Nicer Life, and Making Your Marketing Make More Mone - Paperback","description":"\u003cp\u003eby \u003cb\u003eRobert W. Bly\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eThe Secret of the Double Pipeline, \u003c\/i\u003eBob Bly-the man McGraw-Hill calls \"America's top copywriter\"-reveals field-proven strategies that can double or even triple your marketing results. So your business makes you more money-allowing you to attain a happier and more abundant life.\u003c\/p\u003e\u003cp\u003eIncluding: \u003c\/p\u003e\u003cp\u003e** Use the secret of the \"double pipeline\" to generate an unending stream of leads and orders. See page 5.\u003c\/p\u003e\u003cp\u003e** Master the \"Motivating Sequence\" for writing kick-butt sales letters. Page 60.\u003c\/p\u003e\u003cp\u003e** The secret of getting your ideas across with \"content amplification.\" Page 175.\u003c\/p\u003e\u003cp\u003e** Get prospects to act now using the \"evergreen urgency\" gambit. Page 172.\u003c\/p\u003e\u003cp\u003e** Close more sales thanks to \"the drop in the bucket\" technique. Page 149.\u003c\/p\u003e\u003cp\u003e** Grab your reader's attention with powerful \"value-added\" copy. Page 26.\u003c\/p\u003e\u003cp\u003e** Bond with your customers using the secret of \"transparency.\" Page 7.\u003c\/p\u003e\u003cp\u003e** And so much more.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 202\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.43 x 9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 22, 2023\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42156937674887,"sku":"9798867148317","price":20.18,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/516cc64da406e302b3bd9d10953cd04e.webp?v=1733247481","url":"https:\/\/booksby.splitshops.com\/products\/the-secret-of-the-double-pipeline-and-other-easy-tips-and-tricks-for-having-a-better-business-a-nicer-life-and-making-your-marketing-make-more-mone-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}