{"product_id":"the-sport-business-handbook-paperback","title":"The Sport Business Handbook - Paperback","description":"\u003cp\u003eby \u003cb\u003eRick Horrow\u003c\/b\u003e (Editor), \u003cb\u003eRick Burton\u003c\/b\u003e (Editor), \u003cb\u003eMyles Schrag\u003c\/b\u003e (Editor)\u003c\/p\u003e\u003cp\u003eFor those fascinated by business dealings in the trillion-dollar global sport industry, this is the anthology you've been waiting for. \u003ci\u003eThe Sport Business Handbook: Insights From 100+ Leaders Who Shaped 50 Years of the Industry\u003c\/i\u003e provides insider perspectives from more than 100 of the biggest names in the sport industry. Plentiful examples and stories, including insiders' views of major sport deals, offer an exclusive behind-the-scenes look at the intricacies of sport business. Plus, this revised edition includes brand-new contributions addressing the adaptability and recovery of sport following the pandemic as well as a \"Breakthrough Moments\" list of the 50 most significant sport-related moments to offer societal context and historical depth. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eEditor Rick Horrow, an internationally known sport business and sport law expert who has been the architect of more than 100 deals worth more than $20 billion, has teamed up with renowned sport business scholar and practitioner Rick Burton and author Myles Schrag to assemble one of the most unique sport books ever published. You will be both informed and entertained by the personal insights of prominent sport business leaders, including league commissioners such as Gary Bettman, Don Garber, and Paul Tagliabue; team owners such as Jerry Colangelo and Tom Ricketts; executives such as Larry Lucchino and Pat Williams; administrators such as Joe Castiglione and Deborah Yow; professional athletes such as Scott Hamilton and Cal Ripken Jr.; and media personalities such as Jay Bilas and Ann Meyers Drysdale. This all-star team also includes legendary Duke University men's basketball coach Mike Krzyzewski as the foreword author. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eThe Sport Business Handbook\u003c\/i\u003e gives you guidance for everything from the basics of breaking into the sport industry to the intricate skills required to become an industry giant: \u003cul\u003e\n\u003cli\u003eConsider the role you want to play, what your values are, and how you can set yourself up for success in the industry.\u003c\/li\u003e\n\u003cli\u003eUnderstand the value of brand management and the opportunities for those with strong knowledge and skills in this area.\u003c\/li\u003e\n\u003cli\u003eEmbrace technology and use the power of modern media to guide your organization toward its goals.\u003c\/li\u003e\n\u003cli\u003eMaster leadership skills by establishing a framework for thinking and behaving as a leader at all times.\u003c\/li\u003e\n\u003c\/ul\u003eEach chapter addresses a specific topic and weaves in story-like sidebars that share rare glimpses into professional dealings in sport. These 80-plus sidebars include \"Game Changer\" sidebars, which describe pivotal moments that influenced sport leaders as they strived for success, and \"360\" sidebars, which present alternative perspectives so all viewpoints are explored in finding best practices. \u003cp\u003e\u003c\/p\u003eNowhere else will you find such a comprehensive guide with practical advice and personal stories from the biggest names in the industry. \u003ci\u003eThe Sport Business Handbook\u003c\/i\u003e is an engaging, informative book that will help you discover your strengths and develop your skills so you can become one of the leaders to shape the sport business industry for the \u003ci\u003enext\u003c\/i\u003e 50 years.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eRick Horrow, JD, \u003c\/b\u003e is a leading expert in the business of sport and has orchestrated over 100 deals worth more than $20 billion. The CEO of Horrow Sports Ventures (HSV), he has served as a sport business analyst for SportsGrid Television and Radio Network, Fox Sports, Bloomberg TV, \u003ci\u003eBloomberg Businessweek\u003c\/i\u003e, Reuters, NBC, PBS, and the BBC. As the leading commentator on sport business and as a well-connected entrepreneur, he has access to many of the top names in sport, including commissioners, owners, general managers, coaches, and athletes. His clients have included some of the biggest organizations and companies in the world of sport and business: NFL, NHL, MLB, NASCAR, PGA, Great White Shark Enterprises, Cisco Systems, Golden Bear International, Enterprise Rent-A-Car, LPGA, and MLS. He has also been managing editor of sports business for the U.S. Library of Congress. Horrow is nicknamed the Sports Professor, thanks to his time spent as a visiting expert on sport law at Harvard Law School, where he earned his degree. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eRick Burton, MBA, \u003c\/b\u003e is the award-winning David B. Falk Endowed Professor of Sport Management in the David B. Falk College of Sport and Human Dynamics at Syracuse University. He has also served as Syracuse's faculty athletics representative to the NCAA and ACC since 2014. Prior to his appointment at Syracuse in 2009, he served as the chief marketing officer for the U.S. Olympic Committee at the 2008 Beijing Summer Olympics. He also previously held the position of commissioner of Australia's National Basketball League (2003 to 2007), which featured teams in Australia, New Zealand, and Singapore. From 1995 to 2003, Burton led the University of Oregon's Warsaw Sports Marketing Center to international prominence. He has written for the \u003ci\u003eNew York Times\u003c\/i\u003e, \u003ci\u003eWall Street Journal\u003c\/i\u003e, \u003ci\u003eSports Business Journal\u003c\/i\u003e, \u003ci\u003eSportico\u003c\/i\u003e, \u003ci\u003eSport Business International\u003c\/i\u003e, \u003ci\u003eStadia\u003c\/i\u003e, and \u003ci\u003eAd Age\u003c\/i\u003e. He has published numerous coauthored books (\u003ci\u003e20 Secrets to Success for NCAA Student-Athletes\u003c\/i\u003e, \u003ci\u003eForever Orange\u003c\/i\u003e, and \u003ci\u003eSports Business Unplugged\u003c\/i\u003e), and his latest book, \u003ci\u003eBusiness the NHL Way: Lessons From the Fastest Game on Ice\u003c\/i\u003e, will be published by the University of Toronto Press in 2022. Burton is also an advisor for Playbk Sports, Point 3, and XV Capital. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eMyles Schrag, MS, \u003c\/b\u003e is a former acquisitions and developmental editor at Human Kinetics, responsible for its sport management book list for 13 years. He is a cofounder of Soulstice Publishing and the author of six books and coeditor of two books. His freelance credits include \u003ci\u003eSports Illustrated\u003c\/i\u003e, \u003ci\u003ePublishers Weekly\u003c\/i\u003e, \u003ci\u003eRunner's World Online\u003c\/i\u003e, and \u003ci\u003eTrail Runner.\u003c\/i\u003e He earned an MS in kinesiology from University of Illinois at Urbana-Champaign. He lives in Flagstaff, Arizona.\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 480\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.18 x 9.92 x 6.93 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 03, 2022\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42157219709063,"sku":"9781718214002","price":71.91,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/8b36dc004b91c00fab9815a1a7bf5de2.webp?v=1733249449","url":"https:\/\/booksby.splitshops.com\/products\/the-sport-business-handbook-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}