{"product_id":"the-two-but-rule-turn-negative-thinking-into-positive-solutions-hardcover","title":"The Two But Rule: Turn Negative Thinking Into Positive Solutions - Hardcover","description":"\u003cp\u003eby \u003cb\u003eJohn Wolpert\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eAn inspiring and exciting guide to building unstoppable momentum for your transformative ideas\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eThe Two But Rule: Turn Negative Thinking Into Positive Solutions\u003c\/i\u003e veteran tech innovator John Wolpert delivers an exciting, hands-on guide to using the principles of Momentum Thinking to get you--and your organization--unstuck. You'll learn how to build unstoppable velocity for your big idea, product, or strategy as you blast through the endless objections and counterarguments that bedevil every innovator and changemaker. \u003c\/p\u003e\u003cp\u003eYou'll discover how to address common \"but\" complaints, like \"But that's too expensive,\" or \"But that won't work,\" at the same time as you refine your idea and polish it into a gem worthy of attention and implementation. In the book, you'll also find: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eExplanations for why a \"but\" statement should always be followed by another \"but\" statement\u003c\/li\u003e \u003cli\u003eDiscussions of why \"toxic positivity\" and blind optimism can be just as harmful as constant naysaying\u003c\/li\u003e \u003cli\u003eStep-by-step strategies for transforming momentum-killing objections into momentum-boosting innovation rocket fuel\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eA can't-miss resource for managers, executives, directors, and business leaders everywhere, \u003ci\u003eThe Two But Rule\u003c\/i\u003e is also perfect for product managers, professionals in any field, government and academic leaders, and anyone else ready to successfully tackle their most stubborn and intractable problems.\u003c\/p\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Two But Rule: Turn Negative Thinking Into Positive Solutions\u003c\/i\u003e, is a groundbreaking book that will revolutionize the way teams approach problem solving and innovation in today's complex world. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eIt will also make you laugh hard enough to shoot milk out your nose\u003c\/i\u003e. \u003c\/p\u003e\u003cp\u003eWith a blend of humor and stories from the realms of technology, entrepreneurship, and history, \u003ci\u003eThe Two But Rule's\u003c\/i\u003e approach to Momentum Thinking will help you embrace contrary viewpoints, break through avoidance patterns, and overcome inertia in everything, from changing careers and starting a business to tackling the biggest challenges facing humanity. \u003c\/p\u003e\u003cp\u003eTo do that, veteran tech executive John Wolpert is here to reacquaint you with your biggest asset for innovation, one that has been lost in a world stuck between the extremes of obstinate negativity and toxic positivity. \u003c\/p\u003e\u003cp\u003eWhy is this crucial for you? Because the world isn't getting less complex or uncertain. You're going to need a way to find clarity amid chaos, see opportunities where others see dead ends, and make connections in a world that seems more divided than ever. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Two But Rule\u003c\/i\u003e is for anyone facing tough choices and challenging relationships in their personal and professional lives. \u003c\/p\u003e\u003cp\u003eIt's a way out of endless circular arguments, and it's an indispensable resource for those who intend to build things that work and solve problems--without piling a dozen more on top. \u003c\/p\u003e\u003cp\u003eIf you're a leader, innovator, scientist or student...in government, academia, high tech, or nonprofits...running an enterprise, a startup or a local coffee shop...this book is for you.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePraise for THE TWO BUT RULE\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\"In a world of boring business books, \u003ci\u003eThe Two But Rule\u003c\/i\u003e is a surprising page-turner that delivers a refreshing way to embrace contrary viewpoints and break the cycle of inertia that plagues our national discourse. It's an approach that both journalists and decision-makers alike might use to better explore problems and solve them.\"\u003cbr\u003e \u003cb\u003e-- Jack Speer, \u003c\/b\u003e NPR News Anchor \u003c\/p\u003e\u003cp\u003e\"\u003ci\u003eThe Two But Rule\u003c\/i\u003e is based on an idea that I reacted to by thinking, 'But this is ridiculous.' Then, once I started reading it, I couldn't stop because, well, I kept finding myself thinking, 'But he does such a good job of convincing me that he's right.' BOOM! John Wolpert snagged me with that magical second \u003ci\u003ebut\u003c\/i\u003e. I am a huge fan of this book--it's useful, timeless, and just plain fun to read.\"\u003cbr\u003e \u003cb\u003e-- Robert I. Sutton, \u003c\/b\u003e \u003ci\u003eNew York Times\u003c\/i\u003e bestselling author of \u003ci\u003eThe No Asshole Rule\u003c\/i\u003e and (with Huggy Rao) \u003ci\u003eThe Friction Project\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e\"No buts about it--\u003ci\u003eThe Two But Rule\u003c\/i\u003e brings the art of critical thinking into the 21st century. Not only will you have fun reading this, you really will improve your problem-solving skills.\"\u003cbr\u003e \u003cb\u003e-- Geoffrey Moore, \u003c\/b\u003e Author, Speaker, Advisor \u003c\/p\u003e\u003cp\u003e\"Wolpert creates a memorable way to embrace Momentum Thinking in your innovation process. This technique opens up new possibilities for organizations of all sizes, harnessing the energy of critics and nay-sayers to catapult teams in new and better directions.\"\u003cbr\u003e \u003cb\u003e-- Henry Chesbrough, \u003c\/b\u003e Professor at UC Berkeley's Haas School of Business, and author of \u003ci\u003eOpen Innovation\u003c\/i\u003e\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eJOHN WOLPERT\u003c\/b\u003e has founded companies, R\u0026amp;D consortia, and open source organizations in his decades-long career, from the early days of the Web to the rise of artificial intelligence. John has served as a CEO, a product executive, and a writer featured in \u003ci\u003eHarvard Business Review, Forbes\u003c\/i\u003e, and the popular newsletter and podcast, 2Buts.com. But the title that describes him best is \u003ci\u003eSeeker of Awesomeness\u003c\/i\u003e. It's a role that taught him not to ignore obstacles or hide from problems but to embrace them.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 224\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.1 x 8.7 x 6.2 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 24, 2024\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42154961436807,"sku":"9781394221080","price":30.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/dd7d547006b2a3d93a34dcfe2b00286b.webp?v=1733232176","url":"https:\/\/booksby.splitshops.com\/products\/the-two-but-rule-turn-negative-thinking-into-positive-solutions-hardcover","provider":"Books by splitShops","version":"1.0","type":"link"}