{"product_id":"the-ultimate-neuromarketing-research-guide-neuroscience-methods-and-ethics-paperback","title":"The Ultimate Neuromarketing Research Guide: Neuroscience, Methods, and Ethics - Paperback","description":"\u003cp\u003eby \u003cb\u003eChristophe Morin\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eThis guide provides critical help to anyone interested in neuromarketing research. It covers basic neuroscience principles as well as a clear and simple description of the pros and cons of each research method currently used to collect neurophysiological data to assess the effectiveness of marketing stimuli. Unlike a traditional textbook, this guide is written by a foremost researcher in neuromarketing and media psychology. Not only do you get the practical information you expect but you will also learn a very successful persuasion theory recently introduced by the author in a new book published by Wiley in 2018 entitled \"The Persuasion Code\" and co-authored by Patrick Renvoise.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 74\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.19 x 9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 28, 2019\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42128427450503,"sku":"9781070732237","price":26.93,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/9b4b7f9eac007637f95bcb41dc7cf7f4.webp?v=1732595395","url":"https:\/\/booksby.splitshops.com\/products\/the-ultimate-neuromarketing-research-guide-neuroscience-methods-and-ethics-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}