{"product_id":"the-united-states-of-toyota-how-detroit-squandered-its-legacy-and-enabled-toyota-to-become-americas-car-company-hardcover","title":"The United States of Toyota: How Detroit Squandered Its Legacy and Enabled Toyota to Become America's Car Company - Hardcover","description":"\u003cp\u003eby \u003cb\u003ePeter M. De Lorenzo\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eThe United States of Toyota\u003c\/em\u003e\u003c\/strong\u003e is many stories in one. First and foremost, it is a business story, detailing the decline of the American automobile industry - and the simultaneous rise of an Asian manufacturer to take its place. It is also a history book, providing an intimate portrait of the larger-than-life personalities and cars that led the American auto industry through its glory days and down the path toward extinction. It is a political\/current affairs piece, presenting the rise of a Japanese company - Toyota - not just in terms of its sales success but also in terms of its cultural success, as it works to assimilate into American society. And finally, it is a never-before-seen primer on Detroit - The Motor City - a town and a region dominated by the auto companies, their suppliers and their ad agencies - and by a mindset and culture all its own. In commentary that is as accurate as it is blunt, Peter De Lorenzo presents the players and the action in the auto business in a way not seen before in print. His voice is unique and refreshingly candid. His provocative analyses and assessments - grounded in personal experience and a lifelong immersion in all things automotive - present a compelling picture of the state of the auto business - how it used to be, what it has become and where it is headed. From the arrogance and short-sightedness of the Detroit manufacturers to the acumen and relentlessness of Toyota, \u003cem\u003eThe United States of Toyota\u003c\/em\u003e paints an insightful portrait of an iconic American industry as it struggles for survival in the early years of the 21st century.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 308\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.75 x 9.21 x 6.14 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 30, 2020\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42130879709319,"sku":"9781087932347","price":41.02,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/2642d9bd1cc44403a0ad1579bdffe094.webp?v=1732614585","url":"https:\/\/booksby.splitshops.com\/products\/the-united-states-of-toyota-how-detroit-squandered-its-legacy-and-enabled-toyota-to-become-americas-car-company-hardcover","provider":"Books by splitShops","version":"1.0","type":"link"}