{"product_id":"the-value-mix-the-framework-to-create-meaningful-products-and-services-for-your-audience-paperback","title":"The Value Mix: The Framework to Create Meaningful Products and Services for Your Audience - Paperback","description":"\u003cp\u003eby \u003cb\u003eGuerric de Ternay\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eHow do you go from an idea to a \u003cb\u003ecompelling product strategy\u003c\/b\u003e? How do you \u003cb\u003etranslate a customer interview into marketing insight\u003c\/b\u003e?\u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eThe Value Mix\u003c\/i\u003e, Guerric de Ternay answers these important questions. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e★ Filled with innovation frameworks and examples, this short practical book helps you solve a big challenge every business faces: \u003cb\u003ehow do you create meaningful and successful products or services\u003c\/b\u003e, i.e., design new value propositions that matter to your customers. ★ \u003cp\u003e\u003c\/p\u003e\u003ci\u003eThe Value Mix\u003c\/i\u003e is complementary to the lean startup methodology, the design thinking process, and customer development research. \u003cp\u003e\u003c\/p\u003eThis is a must-read for anyone who deals with innovation and strategy, whether you're: \u003cp\u003e\u003c\/p\u003e✓ A product manager\u003cbr\u003e✓ An entrepreneur\u003cbr\u003e✓ An innovation consultant\u003cbr\u003e✓ A market researcher\u003cbr\u003e✓ A marketing or brand manager\u003cp\u003eYou want to create meaningful value propositions for your customers? \u003ci\u003eThe Value Mix\u003c\/i\u003e tells you how.\u003c\/p\u003e\u003cp\u003e--\u003c\/p\u003eANSWERS TO YOUR QUESTIONS\u003cp\u003e✓ How should I structure my customer interviews?\u003c\/p\u003e\u003cp\u003e✓ What should I take into account when I design a value proposition?\u003c\/p\u003e\u003cp\u003e✓ What matters most to my customers?\u003c\/p\u003e\u003cp\u003e✓ Who are my real competitors? \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eIf you're eager to answer those questions, have a look at \u003ci\u003eThe Value Mix\u003c\/i\u003e.\u003cp\u003e--\u003c\/p\u003eA BOOK FOR ENTREPRENEURS\u003cp\u003eThis book is also a great read if you want to start a business. \u003ci\u003eThe Value Mix\u003c\/i\u003e is tailored to help you refine your startup idea. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eIt will also help you highlight all the hypotheses that you need to test with your potential customers. It's a great tool to generate new ideas, as well as run your own market research. \u003cp\u003e\u003c\/p\u003eIndeed, \u003ci\u003eThe Value Mix\u003c\/i\u003e will guide your research so you can form deep customer insight and turn them into a compelling value proposition. The goal is to give you the tools that will help you design the right product strategy.\u003cp\u003eAnd this is why, \u003ci\u003eThe Value Mix\u003c\/i\u003e builds on the lean startup, design thinking, and customer development. It is also great way to explore the heart of your business model, i.e., value proposition design.\u003c\/p\u003e\u003cp\u003e--\u003c\/p\u003eA BOOK FOR CONSULTANTS\u003cp\u003eYou will also be interested in The Value Mix if you are looking at making a career in innovation consulting. The frameworks and concepts presented are really useful to better understand the innovation space. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eMany people who have applied to consulting firms have used these concepts to nail their case interviews. \u003cp\u003e\u003c\/p\u003eThat's because the business frameworks that come in \u003ci\u003eThe Value Mix\u003c\/i\u003e will equip you with a structure to think about new product development.--USEFUL INSPIRATION\u003ci\u003eThe Value Mix\u003c\/i\u003e will be a relevant read whether you're working on a business plan, starting your company, or in the process of developing a new product or service. It will bring you the inspiration you need to build your venture, and create value for your customers. \u003cp\u003e\u003c\/p\u003eFrom one side, the book dives deep into the world of consumer behaviour, psychology, and market research. It brings you useful concept so you can better understand your audience. \u003cp\u003e\u003c\/p\u003eFrom the other side, it gives you a framework to think about product management and strategy, bringing concepts from economics, design, and engineering.\u003cp\u003e--\u003c\/p\u003eRELATABLE EXAMPLES\u003cp\u003eTo bring the concepts of \u003ci\u003eThe Value Mix\u003c\/i\u003e to life, the book features examples ranging from small and medium businesses (SMBs) to larger organisations such as Coca-Cola, Eurostar, Ryanair, Apple, and Google.\u003c\/p\u003e\u003cp\u003e--\u003c\/p\u003eLOOKING TO GROW YOUR BUSINESS?\u003cp\u003eIf you're looking for new ideas, new ways to grow your business, you'll enjoy reading Guerric de Ternay's most recent book: \u003ci\u003eThe Opportunity Lenses\u003c\/i\u003e. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThe book will equip you with frameworks and tools to think about the future growth of your company.\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 112\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.23 x 8 x 5 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 13, 2019\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42108180103303,"sku":"9781794056053","price":18.83,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/57f7fcd5e02a021f29e00c333b3f2a4d.webp?v=1732463158","url":"https:\/\/booksby.splitshops.com\/products\/the-value-mix-the-framework-to-create-meaningful-products-and-services-for-your-audience-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}