{"product_id":"tourism-events-in-asia-marketing-and-development-paperback","title":"Tourism Events in Asia: Marketing and Development - Paperback","description":"\u003cp\u003eby \u003cb\u003eAzizul Hassan\u003c\/b\u003e (Editor), \u003cb\u003eAnukrati Sharma\u003c\/b\u003e (Editor)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe roles and impacts of planned events within tourism are of increasing importance for destination competitiveness. \u003ci\u003eTourism Events in Asia\u003c\/i\u003e is a unique contribution to the understanding of the impacts of events in the development planning, promotion and marketing of destinations in the rapidly growing tourism market of Asia. \u003c\/p\u003e\u003cp\u003eBalancing theory and practical examples, the book analyses the tools and techniques of branding, marketing and media involvement as well as visitor motivations for successful tourism events in Asia. It reviews a range of different event types from dark tourism festivals, film tourism festivals, cultural heritage tourism festivals, food tourism festivals, business events, sports events; and meeting, incentives, conferences and exhibitions (MICE) and much more.\u003c\/p\u003e\u003cp\u003eWritten by an international team of authors, this book is essential reading for anyone interested in the Asian tourism events market and will be a valuable resource for students and researchers of events, tourism, marketing and branding.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAzizul Hassan \u003c\/strong\u003eis a member of the Tourism Consultants Network of the UK Tourism Society and is currently working towards a PhD at Cardiff Metropolitan University. His main areas of research are technology-supported marketing in tourism; innovative marketing dynamics; destination branding in tourism; cultural heritage tourism; heritage interpretation; and sustainable management\/marketing alternatives for cultural heritage industries. He is a regular reviewer of Tourism Analysis, the International Journal of Human Resource Management, the International Journal of Ecotourism, the eReview of Tourism Research (eRTR) and the International Interdisciplinary Business-Economics Advancement Journal.\u003c\/p\u003e\u003cp\u003eAnukrati Sharma is Associate Professor in the Faculty of Commerce and Management, University of Kota, Kota, Rajasthan, India. In 2015, she received Research Award from the UGC, New Delhi, on \u003ci\u003eAnalysis of the Status of Tourism in Hadoti and Shekhawati Region\/Circuit (Rajasthan): Opportunities, Challenges, and Future Prospects\u003c\/i\u003e. Her doctorate was on tourism marketing from the University of Rajasthan. Her core research areas are tourism, strategic management, law, general management and international business management. She is member of several professional bodies. She attended and presented papers in many national and international conferences.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 208\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.44 x 9.21 x 6.14 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e December 13, 2021\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42158433337479,"sku":"9781032241654","price":97.18,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/4580f99c01be97622c9e127d06a27a7c.webp?v=1733258761","url":"https:\/\/booksby.splitshops.com\/products\/tourism-events-in-asia-marketing-and-development-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}