{"product_id":"transform-the-14-behaviors-driving-successful-digital-transformation-in-the-age-of-gen-ai-hardcover","title":"Transform!: The 14 Behaviors Driving Successful Digital Transformation in the Age of Gen AI - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eIan Murrin\u003c\/b\u003e (Author), \u003cb\u003eRajesh Jethwa\u003c\/b\u003e (Author)\u003c\/p\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eTransform! The 14 Behaviors Driving Successful Digital Transformation in the Age of GenAI\u003c\/i\u003e, a team of seasoned technology leaders and strategists reveal the greatest barriers that organizations face when pursuing technology-driven change--and the 14 behaviors that enable leaders to overcome them. You'll learn how to define smart investment priorities, cultivate the skills and mindsets your teams need, and sidestep the waste and hidden costs that so often derail transformation. \u003c\/p\u003e\u003cp\u003eThis book shows leaders how to dramatically boost their chances of delivering successful technology-led change--and how to harness GenAI to accelerate the journey. It uncovers the most common pitfalls in technology transformation, illustrated through tangible, real-world case studies drawn from a diverse set of high-stakes challenges--from the space race and Sonos' software upgrade challenges, to the CrowdStrike-related global cloud outage, and the development of the first Tesla--bringing these lessons vividly to life. Readers will discover the practical steps required to set up and run successful technology programs of any size, in a way that makes the most of the creative, human skill sets at their disposal. \u003c\/p\u003e\u003cp\u003ePerfect for business leaders and professionals everywhere, \u003ci\u003eTransform!\u003c\/i\u003e is a reliable and practical playbook for navigating the complexities of digital transformation. It's packed with the tools, resources, strategies, techniques, and tips you can apply immediately to generate impressive, substantive change in your organisation.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePRAISE FOR TRANSFORM!\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e'\u003ci\u003eTransform!\u003c\/i\u003e is an inspiring guide for leaders who want to drive meaningful transformation. \u003ci\u003eTransform!\u003c\/i\u003e gets to the heart of what truly matters when it comes to leading change: clarity of purpose, courageous leadership, and empowering people to deliver lasting change.'\u003cbr\u003e \u003cb\u003eJIM SNABE, \u003c\/b\u003e Chairman of Siemens, a board member of C3 AI and Temasek, a member of the World Economic Forum's Board of Trustees, former CEO of SAP and former Chairman of Moller - Maersk \u003c\/p\u003e\u003cp\u003e'As big organizations scale, so do their technology and data challenges--making transformation increasingly difficult. \u003ci\u003eTransform!\u003c\/i\u003e shows how to achieve excellence by combining agility and high-performance behaviors with the power of GenAI. Insightful and accessible, it cuts through complexity and helps you pull ahead of the pack.'\u003cbr\u003e \u003cb\u003eSIR RON DENNIS, \u003c\/b\u003e Founder of McLaren Automotive and McLaren Applied and now leads Podium Analytics while advising governments on change and innovation \u003c\/p\u003e\u003cp\u003e'To turn GenAI from a technical experiment into a strategic advantage, follow the 14 high-impact behaviors outlined by the authors. This is your roadmap from technical debt to business dividends.'\u003cbr\u003e \u003cb\u003eVENKAT VENKATRAMAN, \u003c\/b\u003e Professor Emeritus at Boston University, author of \u003ci\u003eThe Digital Matrix\u003c\/i\u003e and co-author of \u003ci\u003eFusion Strategy\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e'With \u003ci\u003eTransform!\u003c\/i\u003e Ian, Raj, and Mike have tackled the complex challenge of continuously renewing legacy enterprise technology for a fast-changing world--and made the topic accessible to curious and capable executives--with clear commercial calls to action and timely insights into how GenAI can help. I think it'll be an essential addition to the enterprise executive's bookshelf. I enjoyed it immensely.'\u003cbr\u003e \u003cb\u003eSIMON ROHRER, \u003c\/b\u003e co-author of \u003ci\u003eSooner Safer Happier\u003c\/i\u003e, Global Head of Enterprise Technology Architecture and Ways of Working at Saxo Bank, after 15 years driving agile and DevOps at Barclays \u003c\/p\u003e\u003cp\u003e'An excellent dive into the numbers behind some of the biggest challenges facing tech development, combined with great, real-world insights and practical experiences.'\u003cbr\u003e \u003cb\u003eCHRIS ORSON, \u003c\/b\u003e Head of Agile Transformation at Citco Group, with prior leadership roles at Citi and UBS and as Head of Change at HSBC \u003c\/p\u003e\u003cp\u003e'The definitive inside track on how big tech gets so badly bungled. A page turner for those who don't want to get their fingers burnt!'\u003cbr\u003e \u003cb\u003eMATT KINGDON, \u003c\/b\u003e co-founder of ?What If! the global innovation consultancy, was MD at Accenture and author of multiple books on change and innovation including \u003ci\u003eSticky Wisdom\u003c\/i\u003e and \u003ci\u003eThe Science of Serendipity\u003c\/i\u003e\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eIAN MURRIN\u003c\/b\u003e is a pioneering technology entrepreneur with over 30 years of success in building and scaling high-impact businesses. As the founder of Digiterre, he has led the company to become a multi-award-winning consultancy, trusted by many of the world's leading finance, energy, and commodities trading firms to deliver complex software and data engineering solutions at speed and scale. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eRAJESH JETHWA\u003c\/b\u003e is a multi-award-winning Chief Technology Officer with over 20 years of success leading high-performing technology organizations. Recognized five times as one of the UK's Top 100 CIOs, he is also an executive leadership coach and a dedicated mentor, known for developing talent and driving innovation at scale. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eMIKE WRIGHT\u003c\/b\u003e has served as CIO for some of the world's most respected organizations, including most recently, McKinsey \u0026amp; Company. Renowned for driving technology innovation and large-scale transformation, he has built a career on successfully delivering complex initiatives at global scale while fostering technology-led innovation and business growth.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 288\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.95 x 9.2 x 6.35 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 04, 2025\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":43651078619271,"sku":"9781394374014","price":25.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/WrRPs_iPUU9781394374014.webp?v=1766249713","url":"https:\/\/booksby.splitshops.com\/products\/transform-the-14-behaviors-driving-successful-digital-transformation-in-the-age-of-gen-ai-hardcover","provider":"Books by splitShops","version":"1.0","type":"link"}