{"product_id":"tuned-in-hardcover","title":"Tuned In - Hardcover","description":"\u003cp\u003eby \u003cb\u003eCraig Stull\u003c\/b\u003e (Author), \u003cb\u003ePhil Myers\u003c\/b\u003e (Author), \u003cb\u003eDavid Meerman Scott\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eIf you market a product, service, or idea in any business, industry or organization, you must read \u003ci\u003eTuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs\u003c\/i\u003e, a guide to understanding and meeting the needs of consumers, whether or not they make those needs clear. An easy-to-follow six-step process developed over the past 15 years can help you address unsolved problems, recognize buyer personas, quantify impact and create breakthrough experiences. Stop wasting time by guessing what your market needs and start understanding consumer desire.\u003c\/p\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eProduct and service sensations like the iPod, Starbucks, and FedEx were seemingly successful overnight. But it wasn't luck, creativity, or clever marketing that led to their breakthroughs. Anyone can create hits that resonate if they stop guessing what people need and start spending their time building real and deep connections to what their buyers value most. \u003c\/p\u003e\u003cp\u003eA proven strategy for dominating markets developed over fifteen years, \u003ci\u003eTuned In \u003c\/i\u003e reveals the secrets that separate market leaders from followers and failures. It shows you how to stop wasting time and money trying to be innovative and start creating \"resonators\"-- great products or services that people buy because they solve the problems they have and make their lives better. \u003c\/p\u003e\u003cp\u003eUsing a simple six-step process, \u003ci\u003eTuned In\u003c\/i\u003e teaches you how to discover real and meaningful insights into any market. You'll learn how to identify unresolved problems, understand what buyers really want, create breakthrough experiences, and establish strong, sustainable connections to your market. Through dozens of real-life examples across a wide variety of industries, you'll learn how leaders create products and services that resonate--and the traps many others fall into when they don't. \u003c\/p\u003e\u003cp\u003eAnyone can use \u003ci\u003eTuned In\u003c\/i\u003e to replicate the model for success. It works for well-known companies like Ford, Apple, and GE, as well as those not-so-famous companies like GoPro and Zipcar. It works for realtors, doctors, ministers, and even rock stars. \u003ci\u003eTuned In\u003c\/i\u003e teaches you how to transform your everyday activities into those that create the kind of culture that builds market leaders. \u003c\/p\u003e\u003cp\u003eIf you want to win in today's marketplace, stop pushing products your buyers don't want with expensive, meaningless advertising. Instead, read \u003ci\u003eTuned In\u003c\/i\u003e and discover how to connect to what people really want, and--most importantly--how you can become an organization they trust.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eCRAIG STULL\u003c\/b\u003e is founder and CEO of Pragmatic Marketing and author of the industry-standard Pragmatic Marketing Framework. \u003c\/p\u003e\u003cp\u003e\u003cb\u003e PHIL MYERS\u003c\/b\u003e is President of Pragmatic Marketing. He has led three successful technology start-ups, managed two initial public offerings, and created seven hit products. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eDAVID MEERMAN SCOTT\u003c\/b\u003e is the author of \u003ci\u003eThe New Rules of Marketing and PR\u003c\/i\u003e from Wiley, a frequent keynote speaker, and a seminar instructor for Pragmatic Marketing. \u003c\/p\u003e\u003cp\u003eVisit: www.tunedinbook.com.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 224\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.84 x 9.28 x 6.36 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 01, 2008\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42133674786951,"sku":"9780470260364","price":27.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/d9e683991e69cc87482c89b749df93cc.webp?v=1732635820","url":"https:\/\/booksby.splitshops.com\/products\/tuned-in-hardcover","provider":"Books by splitShops","version":"1.0","type":"link"}