{"product_id":"tv-commercials-how-to-make-them-or-how-big-is-the-boat-paperback","title":"TV Commercials: How to Make Them: or, How Big is the Boat? - Paperback","description":"\u003cp\u003eby \u003cb\u003eIvan Cury\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eUnderstanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of the key players: the producer\/director, agency, and client. This book outlines the requirements of each group so that everyone can understand and appreciate each other's needs.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eIvan Cury is a professor in the Communication Department of California State University, Los Angeles, where he has taught for the past fifteen years. He is also a producer and director of commercials, sitcoms, variety shows, documentaries, and daytime dramas such as The Young and the Restless. He has served as a judge for the Emmy's ACE and for the DGA awards. Before joining the department at Cal State, he taught for eleven years in the MPTV department at UCLA.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 246\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.54 x 9.99 x 6.77 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 21, 2008\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42089891266695,"sku":"9780240805924","price":129.58,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/ca82554c324f47930bb793d997edf8dc_f1cf9c63-2622-456b-a261-a1b7c475042b.webp?v=1734064432","url":"https:\/\/booksby.splitshops.com\/products\/tv-commercials-how-to-make-them-or-how-big-is-the-boat-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}