{"product_id":"uncommon-sense-common-nonsense-why-some-organisations-consistently-outperform-others-paperback","title":"Uncommon Sense, Common Nonsense: Why Some Organisations Consistently Outperform Others - Paperback","description":"\u003cp\u003eby \u003cb\u003eJules Goddard\u003c\/b\u003e (Author), \u003cb\u003eTony Eccles\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis is for managers who know that their organizations are stuck in a mindset that thrives on fashionable business theories that are no more than folk wisdom, and whose so-called strategies are little more than banal wish lists.\u003c\/p\u003e\u003cp\u003eIt puts forward the notion that the application of uncommon sense--thinking or acting differently from other organizations in a way that makes unusual sense--is the secret to competitive success.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eJules Goddard\u003c\/b\u003e is a fellow of the Centre for Management Development at London Business School.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eTony Eccles\u003c\/b\u003e is a visiting professor of strategic management at Cass Business School, City University, London.\u003c\/p\u003e\u003cbr\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eJules Goddard is a Fellow of the Centre for Management Development at London Business School, where he has taught competitive strategy and creative marketing for 30 years. He is also a Research Associate of the Management Lab at London Business School and was previously Gresham Professor of Commerce \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eTony Eccles is Visiting Professor of Strategic Management at Cass Business School, City University, having previously been Professor of Strategic Management at London Business School, In his career he has consulted with many international organisations and been a television presenter \u003cp\u003e\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 256\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.8 x 7.7 x 5 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e December 10, 2013\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42165731754119,"sku":"9781846686023","price":15.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/f0214b4e8756645cd7d94505fb66d39e.webp?v=1733315710","url":"https:\/\/booksby.splitshops.com\/products\/uncommon-sense-common-nonsense-why-some-organisations-consistently-outperform-others-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}