{"product_id":"understanding-the-marketing-exceptionality-of-prestige-perfumes-paperback","title":"Understanding the Marketing Exceptionality of Prestige Perfumes - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eNithda Horoszko\u003c\/b\u003e (Author), \u003cb\u003eDavid Moskowitz\u003c\/b\u003e (Author), \u003cb\u003eHoward Moskowitz\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWomen have an affinity with the brand of perfume they wear. Despite huge marketing budgets, established brands' launches often fail, despite extensive marketing research and lavish resources. With case studies from Jill Sander, Estee Lauder and Dior, this book debunks the classic marketing techniques which often hinder the success of new perfume\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNithda Horoszko\u003c\/strong\u003e graduated with a specialty in computer science. Since 2004, Nithda has spent her professional career in market research institutes specialized in perfumes: Dorset first and Open Air after, first as a data processor, then as a project leader, and now 12 years later in 2016 as an associate partner. Nithda has had the very enviable responsibility of analysing and understanding perfumes, with direct access to all the surveys associated with the launches of major perfumes over the past 30 years. Over almost the past 30 years, since 1987, these perfumes include: Armani, Calvin Klein, Paco Rabanne, Vivienne Westwood, Yves Saint Laurent ... and many others.\u003c\/p\u003e\u003cp\u003eDavid Moskowitz graduated from the Sy Syms School of Business with a degree in management information systems (MIS). He then spent 5 years studying Jewish law and ethics and received rabbinic ordination. He spent his career as a data analyst using supervised and unsupervised machine learning methods. He has developed optimization platforms for product and message optimization, reducing days of analytics to several minutes. He finished a master's degree in accounting from Baruch College.\u003c\/p\u003e\u003cp\u003eHoward Moskowitz graduated from Harvard University in 1969 with a PhD in experimental psychology. His specialty is psychophysics, combining mathematics and psychology to understand the senses. As the president of the market research company Moskowitz Jacobs, Inc., for 33 years, Howard worked with most of the most renowned consumer goods companies. He has published 26 books and more than 350 articles and chapters. He has received many awards for his contribution to marketing and market research, among them the prestigious Charles Coolidge Parlin Award from the American Marketing Association, the Chubb Award from Sigma Xi Research Society, and an Edison Award.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 208\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.44 x 8.5 x 5.5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 31, 2023\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":43267351347335,"sku":"9781032570167","price":53.44,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/59p-m2cL0M9781032570167.webp?v=1759805414","url":"https:\/\/booksby.splitshops.com\/products\/understanding-the-marketing-exceptionality-of-prestige-perfumes-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}