{"product_id":"unfair-mindshare-a-cmos-guide-to-community-led-marketing-in-a-product-led-world-paperback","title":"Unfair Mindshare: A CMO's guide to community-led marketing in a product-led world. - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eDerek Weeks\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eABOUT UNFAIR MINDSHARE\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eDerek Weeks' \"Unfair Mindshare\" masterfully elevates the concept of community-led marketing, highlighting its pivotal role in a modern, orchestrated marketing plan. The book serves as a blueprint for all CMOs and marketing leaders aiming to seamlessly integrate community initiatives with demand generation, account-based marketing, and brand positioning strategies.\u003c\/p\u003e\u003cp\u003eIn this transformative guide, Weeks embarks on an insightful journey that expands upon traditional marketing strategies. He introduces a community-led approach that empowers marketing teams to craft integrated go-to-market initiatives that enable them to easily stand out in noisy markets. Readers will gain practical advice on budgeting for community-led marketing, assessing community health, tracking the right metrics, and reporting outcomes. \u003c\/p\u003e\u003cp\u003eThe book also offers ground rules for community engagement to foster participation, empower members, and maintain market momentum year-after-year.\u003c\/p\u003e\u003cp\u003eThis book isn't merely about understanding community-led marketing; it's about taking decisive action. Unfair Mindshare offers compelling case studies and practical marketing playbooks capable of driving 100x growth.\u003c\/p\u003e\u003cp\u003eOrder your copy today!\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 312\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.65 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 15, 2023\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":44228884103303,"sku":"9798988275107","price":25.85,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/JKmiS9_jfC9798988275107.webp?v=1773928210","url":"https:\/\/booksby.splitshops.com\/products\/unfair-mindshare-a-cmos-guide-to-community-led-marketing-in-a-product-led-world-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}