{"product_id":"unrelenting-innovation-how-to-create-a-culture-for-market-dominance-hardcover","title":"Unrelenting Innovation: How to Create a Culture for Market Dominance - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eGerard J. Tellis\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe hands-on guide for fostering relentless innovation within your company\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eGerard Tellis, a noted expert on innovation, advertising, and global markets, makes the compelling case that the culture of a firm is the crucial driver of an organization's innovativeness. In this groundbreaking book he describes the three traits and three practices necessary to create a culture of relentless innovation. Organizations must be willing to cannibalize successful products, embrace risk, and focus on the future. Organizations build these traits by providing incentives for enterprise, empowering product champions, and encouraging internal markets.\u003c\/p\u003e \u003cp\u003eSpelling out the critical role of culture, the author provides illustrative examples of organizations with winning cultures and explores the theory and evidence for each of the six components of culture. The book concludes with a discussion of why culture is superior to alternate theories for fostering innovation.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eOffers a groundbreaking take on innovation that is driven by a company's culture\u003c\/li\u003e \u003cli\u003eShows what it takes to create a culture of innovation within any organization\u003c\/li\u003e \u003cli\u003eBased on a study of 770 companies across 15 countries, the origin of 90 radical innovations spanning over 100 years, and the evolution of 66 markets spanning over a 100 years\u003c\/li\u003e \u003cli\u003eProvides numerous mini cases to illustrate the workings of culture\u003c\/li\u003e \u003cli\u003eWritten by Gerard Tellis director of the Center for Global Innovation\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThis must-have resource clearly shows the role of culture in driving relentless innovation and how to foster it within any organization.\u003c\/p\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\"Through decades of rigorous research, Professor Gerard Tellis posits a powerful thesis: that the internal culture of a firm is the primary driver of innovation. . . . This book is deep in theory and rich in insight.\" --From the Foreword by Vijay Govindarajan\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eUnrelenting Innovation\u003c\/i\u003e, Gerard Tellis (a noted expert on innovation, advertising, and global markets) makes the convincing case that the culture of a firm is the crucial driver of an organization's ability to innovate. Using powerful cases to illustrate his message, Tellis shows how changing an organization's culture can overcome the main barrier to innovation--the complacency of success by current incumbents. The ideal culture of an innovative organization is comprised of three traits and three practices. Innovative organizations should be willing to cannibalize successful products, embrace risk, and focus on the future. Leaders can ensure that these traits are incorporated into their organization's culture by introducing the following three practices: provide incentives for enterprise, empower product champions, and encourage internal markets. To bolster this thesis, Tellis outlines why transforming an organization's culture is superior to alternate theories for fostering innovation.\u003c\/p\u003e \u003cp\u003eBased on multiple research studies and grounded in practical recommendations, \u003ci\u003eUnrelenting Innovation\u003c\/i\u003e contains a wealth of valuable tools to help senior leaders implement the practices that will foster a culture of relentless innovation. The book is filled with illustrative examples of established companies that have stumbled in recent years due to lack of innovation and rising new stars that have become innovative giants.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\"Through decades of rigorous research, Professor Gerard Tellis posits a powerful thesis: that the internal culture of a firm is the primary driver of innovation. . . . This book is deep in theory and rich in insight.\" \u003cb\u003e--FROM THE FOREWORD BY VIJAY GOVINDARAJAN\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eUnrelenting Innovation\u003c\/i\u003e, Gerard Tellis (a noted expert on innovation, advertising, and global markets) makes the convincing case that the culture of a firm is the crucial driver of an organization's ability to innovate. Using powerful cases to illustrate his message, Tellis shows how changing an organization's culture can overcome the main barrier to innovation--the complacency of success by current incumbents. The ideal culture of an innovative organization is comprised of three traits and three practices. Innovative organizations should be willing to cannibalize successful products, embrace risk, and focus on the future. Leaders can ensure that these traits are incorporated into their organization's culture by introducing the following three practices: provide incentives for enterprise, empower product champions, and encourage internal markets. To bolster this thesis, Tellis outlines why transforming an organization's culture is superior to alternate theories for fostering innovation. \u003c\/p\u003e\u003cp\u003eBased on multiple research studies and grounded in practical recommendations, \u003ci\u003eUnrelenting Innovation\u003c\/i\u003e contains a wealth of valuable tools to help senior leaders implement the practices that will foster a culture of relentless innovation. The book is filled with illustrative examples of established companies that have stumbled in recent years due to lack of innovation and rising new stars that have become innovative giants.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eGerard J. Tellis\u003c\/b\u003e is a professor of marketing, management, and organization, Neely Chair of American Enterprise, and director of the Center for Global Innovation, at the University of Southern California Marshall School of Business. Dr. Tellis is an expert in innovation, advertising, global market entry, new product growth, quality, and pricing. His book, \u003ci\u003e Will and Vision\u003c\/i\u003e, was cited as one of the top 10 books in business by the \u003ci\u003eHarvard Business Review\u003c\/i\u003e and was the winner of the American Marketing Association Berry Award for the best book in marketing over the last three years.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 352\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1 x 9.1 x 6.2 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 04, 2013\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":43269500862599,"sku":"9781118352403","price":34.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/8iowi0Ksyd9781118352403.webp?v=1759888209","url":"https:\/\/booksby.splitshops.com\/products\/unrelenting-innovation-how-to-create-a-culture-for-market-dominance-hardcover","provider":"Books by splitShops","version":"1.0","type":"link"}