{"product_id":"user-experience-design-a-practical-playbook-to-fuel-business-growth-paperback","title":"User Experience Design: A Practical Playbook to Fuel Business Growth - Paperback","description":"\u003cp\u003eby \u003cb\u003eSatyam Kantamneni\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eIgniting business growth through UX \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn an increasingly digital world, users are rewarding products and services that provide them with a good experience and punishing those that don't -- with their wallets. Organizations realize they need to adapt quickly but don't know how or where to start. \u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eUser Experience Design: A Practical Playbook to Fuel Business Growth\u003c\/i\u003e, UXReactor co-Founder Satyam Kantamneni distills 25 years of industry experience into a pragmatic approach to help organizations advance in the highly competitive and rapidly changing digital world. \u003c\/p\u003e \u003cp\u003eYou'll discover: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eWhy putting users at the center of strategy leads to an almost unfair competitive advantage \u003c\/li\u003e \u003cli\u003eWays to build an organizational system that delivers a superior user experience that is replicable, consistent, and scalable \u003c\/li\u003e \u003cli\u003eCommon shortfalls that prevent organizations from reaping the value of experience design \u003c\/li\u003e \u003cli\u003e27 proven \"plays\" from the UXReactor playbook to put concepts into practice \u003c\/li\u003e \u003cli\u003eGame planning examples to execute at different levels of an organization \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eA comprehensive and practical book for everyone involved in the transformation -- business leaders, design leaders, product managers, engineers, and designers -- \u003ci\u003eUser Experience Design: A Practical Playbook to Fuel Business Growth\u003c\/i\u003e is also an ideal blueprint for current and prospective UX practitioners seeking to improve their skills and further their careers. \u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eARCHITECT YOUR UNFAIR COMPETITIVE ADVANTAGE THROUGH USER EXPERIENCE\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eThe most powerful differentiator in business today is the user's experience with a company's digital product or service.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eConsumers embrace digital products that perform flawlessly and integrate seamlessly into their personal and professional lives -- and reject those that don't. Companies that exceed a user's expectations and deliver delightful experiences build an insurmountable competitive advantage. \u003c\/p\u003e\u003cp\u003eDistilled from decades of industry experience and practiced by teammates at the fastest growing experience design firm in Silicon Valley, \u003cb\u003e\u003ci\u003eUser Experience Design: A Practical Playbook to Fuel Business Growth\u003c\/i\u003e\u003c\/b\u003e is designed to help leaders and practitioners adapt quickly by putting users at the very center of their businesses. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eYou'll discover... \u003c\/b\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhy putting\u003cb\u003e users at the center of business strategy\u003c\/b\u003e leads to an almost unfair competitive advantage\u003c\/li\u003e \u003cli\u003eHow to \u003cb\u003ebuild an organizational system\u003c\/b\u003e that delivers a superior user experience that is replicable, consistent, and scalable\u003c\/li\u003e \u003cli\u003eHow four key factors -- \u003cb\u003eMindset, Process, People, \u003c\/b\u003e and \u003cb\u003eEnvironment \u003c\/b\u003e-- combine to drive groundbreaking business results\u003c\/li\u003e \u003cli\u003eHow to transform key \u003cb\u003econcepts into real-world practice\u003c\/b\u003e and get your most urgent \"how do I\" questions answered through 27 proven plays \u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003cb\u003e\u003ci\u003e\"A practical guide for how the best companies leverage design to drive disproportionate returns... a treasure trove of anecdotes, case studies, and practical examples.\"\u003c\/i\u003e\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e--Lewis Black, CEO, Actian \u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003e\"A valuable reference no matter what stage of User Experience Design maturity your organization has reached.\"\u003c\/i\u003e\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e--Amy Lokey, SVP, Global Head of Design, ServiceNow \u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003e\"Required reading for business leaders.\"\u003c\/i\u003e\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e--Venk Shukla, General Partner, Monta Vista Capital \u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003e\"Wish I had these experience frameworks early on in my career.\"\u003c\/i\u003e\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e--Arin Bhowmick, Chief Design Officer and Group Vice President, IBM Products \u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003e\"A must-read for not only UX professionals, but also for executives of all functions.\"\u003c\/i\u003e\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e--Bora Chung, Chief Experience Officer, Bill.com\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 320\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.7 x 9.9 x 7.9 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 10, 2022\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42099259670663,"sku":"9781119829201","price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/abea9d323ff8de0d85a6c29b7da4007f.webp?v=1732372447","url":"https:\/\/booksby.splitshops.com\/products\/user-experience-design-a-practical-playbook-to-fuel-business-growth-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}