{"product_id":"user-experience-mapping-enhance-ux-with-user-story-map-journey-map-and-diagrams-paperback","title":"User Experience Mapping: Enhance UX with User Story Map, Journey Map and Diagrams - Paperback","description":"\u003cp\u003eby \u003cb\u003ePeter W. Szabo\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eUnderstand your users, gain strategic insights, and make your product development more efficient with user experience mapping\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eDetailed guidance on the major types of User Experience Maps.\u003c\/li\u003e \u003cli\u003eLearn to gain strategic insights and improve communication with stakeholders .\u003c\/li\u003e \u003cli\u003eGet an idea on creating wireflows, mental model maps, ecosystem maps and solution maps\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003eBook Description\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eDo you want to create better products and innovative solutions? User Experience Maps will help you understand users, gain strategic insights and improve communication with stakeholders. Maps can also champion user-centricity within the organisation.\u003c\/p\u003e \u003cp\u003eTwo advanced mapping techniques will be revealed for the first time in print, the behavioural change map and the 4D UX map. You will also explore user story maps, task models and journey maps. You will create wireflows, mental model maps, ecosystem maps and solution maps. In this book, the author will show you how to use insights from real users to create and improve your maps and your product.\u003c\/p\u003e \u003cp\u003eThe book describes each major User Experience map type in detail. Starting with simple techniques based on sticky notes moving to more complex map types.\u003c\/p\u003e \u003cp\u003eIn each chapter, you will solve a real-world problem with a map. The book contains detailed, beginner level tutorials on creating maps using different software products, including Adobe Illustrator, Balsamiq Mockups, Axure RP or Microsoft Word. Even if you don't have access to any of those, each map type can also be drawn with pen and paper.\u003c\/p\u003e \u003cp\u003eBeyond creating maps, the book will also showcase communication techniques and workshop ideas. Although the book is not intended to be a comprehensive guide to modern user experience or product management, its novel ideas can help you create better solutions. You will also learn about the Kaizen-UX management framework, developed by the author, now used by many agencies and in-house UX teams in Europe and beyond.\u003c\/p\u003e \u003cp\u003eBuying this map will give you hundreds of hours worth of user experience knowledge, from one of the world's leading UX consultants. It will change your users' world for the better. If you are still not convinced, we have hidden some cat drawings in it, just in case.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eWhat you will learn\u003c\/strong\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eCreate and understand all common user experience map types.\u003c\/li\u003e \u003cli\u003eUse lab or remote user research to create maps and understand users better.\u003c\/li\u003e \u003cli\u003eDesign behavioral change and represent it visually.\u003c\/li\u003e \u003cli\u003eCreate 4D user experience maps, the \"ultimate UX deliverable\".\u003c\/li\u003e \u003cli\u003eCapture many levels of interaction in a holistic view.\u003c\/li\u003e \u003cli\u003eUse experience mapping in an agile team, and learn how maps help in communicating within the team and with stakeholders.\u003c\/li\u003e \u003cli\u003eBecome more user focused and help your organisation become user-centric.\u003c\/li\u003e \u003c\/ul\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 352\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.73 x 9.25 x 7.5 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 30, 2017\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42108303671431,"sku":"9781787123502","price":66.22,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/818a211d017dcda810641b3d45f3d27d.webp?v=1732464537","url":"https:\/\/booksby.splitshops.com\/products\/user-experience-mapping-enhance-ux-with-user-story-map-journey-map-and-diagrams-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}