{"product_id":"visual-marketing-a-practical-guide-to-the-science-of-branding-retailing-paperback","title":"Visual Marketing: A Practical Guide to the Science of Branding \u0026 Retailing - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eBarbara E. Kahn\u003c\/b\u003e (Author), \u003cb\u003eElizabeth N. Johnson\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eVisual Marketing\u003c\/i\u003e analyses the digital transformation taking place across an increasingly competitive marketing landscape. Against this background, the book utilises proven principles in consumer psychology, marketing, and neuroscience to propose creative and useful visual strategies to increase the effectiveness of marketing efforts.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBarbara E. Kahn\u003c\/b\u003e is Patty and Jay H. Baker Professor of Marketing at the Wharton School at the University of Pennsylvania. She served as Director of the Jay H. Baker Retailing Center and as Executive Director of Marketing Science Institute (MSI). Barbara also served as the Dean and Schein Professor of Marketing at the School of Business Administration, University of Miami and as the Vice Dean of the Wharton undergraduate program.\u003c\/p\u003e\u003cp\u003eBarbara is an internationally recognized scholar on retailing, variety-seeking, brand loyalty, product assortment and design, and consumer and patient decision-making. She has published more than 80 articles in leading academic journals. She is the author of \u003cem\u003eGlobal Brand Power: Leveraging Branding for Long-Term Growth \u003c\/em\u003eand\u003cem\u003e The Shopping Revolution (Updated and Expanded Edition): \u003c\/em\u003e \u003cem\u003eHow Retailers Succeed in an Era of Endless Disruption Accelerated by Covid-19\u003c\/em\u003e, and coauthor of \u003cem\u003eGrocery Revolution: The New Focus on the Consumer\u003c\/em\u003e. She has been featured in CNN, CNBC, \u003cem\u003eForbes\u003c\/em\u003e, \u003cem\u003eThe Wall Street Journal\u003c\/em\u003e, \u003cem\u003eThe\u003c\/em\u003e \u003cem\u003eNew York Times\u003c\/em\u003e, NPR, Vox, Politico, and the Hidden Brain Podcast. She has a PhD and MBA from Columbia University.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eElizabeth (Zab) Johnson\u003c\/b\u003e is the Executive Director and Senior Fellow of the Wharton Neuroscience Initiative and an adjunct professor of Marketing at the Wharton School at the University of Pennsylvania. Her research focuses on vision and visual behavior. Her work spans physiological approaches in the retina and early visual cortex to using eye tracking to investigate how human observers look and navigate through the world, how these processes unfold over time and with experience, and the role of social cognition and decision-making in these processes.\u003c\/p\u003e\u003cp\u003eBefore joining Wharton, Zab was an assistant research professor of neurobiology at Duke University's School of Medicine, where she also launched the Duke Institute of Brain Sciences. She has a PhD in neural science from New York University and an AB in psychobiology from Mount Holyoke College. She is passionate about how neuroscience can impact and improve many aspects of how we make choices, lead organizations, and live our lives. Her research and practice strive to push applications of neuroscience outside of the traditional laboratory to find new solutions for real world challenges that impact both business and society.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 170\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.38 x 9.21 x 6.14 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 27, 2025\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":43265896644743,"sku":"9781032731322","price":93.94,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/3zwiAJj9c09781032731322.webp?v=1759755013","url":"https:\/\/booksby.splitshops.com\/products\/visual-marketing-a-practical-guide-to-the-science-of-branding-retailing-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}