{"product_id":"wake-up-call-lessons-from-the-als-ice-bucket-challenge-for-nonprofit-social-media-hardcover","title":"Wake Up Call: Lessons from the ALS Ice Bucket Challenge for Nonprofit Social Media - Hardcover","description":"\u003cp\u003eby \u003cb\u003eDeb Finch\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn 2014, the world was shaken by millions of people undertaking the ALS Ice Bucket Challenge on social media. It raised $115 million dollars.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIn \u003cem\u003eWake Up Call: Lessons from the ALS Ice Bucket Challenge for Nonprofit Social Media\u003c\/em\u003e, Deb Finch uses the ALS Ice Bucket Challenge as a starting point to demonstrate how small nonprofits can leverage social media to increase donations, awareness, and volunteers.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eEncapsulating her motto, \"'More Posts' Is Not a Strategy! #MPINS\", this book dives deep into: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow the ALS Ice Bucket Challenge used social media through storytelling, videos, and a call to action\u003c\/li\u003e\n\u003cli\u003eWhy nonprofits need a marketing plan and how to put strategy into action\u003c\/li\u003e\n\u003cli\u003eHow to use social media in good and bad times\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003eAnd more...\u003c\/em\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eWake Up Call\u003c\/em\u003e also shares the poignant story of Melanie St. Croix from her life prior to her diagnosis of ALS through her incredible journey learning how to live with ALS - a testament to hope and resilience in life's challenges. By telling Melanie's story, Dr. Finch urges nonprofits to raise their social media game.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 184\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.5 x 8.5 x 5.5 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 21, 2021\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42130857754759,"sku":"9781636764153","price":30.22,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/8534345a2ddc1db5489d03baa00297c0.webp?v=1732614410","url":"https:\/\/booksby.splitshops.com\/products\/wake-up-call-lessons-from-the-als-ice-bucket-challenge-for-nonprofit-social-media-hardcover","provider":"Books by splitShops","version":"1.0","type":"link"}