{"product_id":"what-retirees-want-a-holistic-view-of-lifes-third-age-paperback","title":"What Retirees Want: A Holistic View of Life's Third Age - Paperback","description":"\u003cp\u003eby \u003cb\u003eKen Dychtwald\u003c\/b\u003e (Author), \u003cb\u003eRobert Morison\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\"Dychtwald and Morison offer a brilliant and convincing perspective: an essential re-think of what 'aging' and 'retirement' mean today and an invitation to help mobilize the best in the tidal wave of Boomer Third Agers.\"\u003cbr\u003e--\u003cb\u003eDaniel Goleman\u003c\/b\u003e, PhD, Author, \u003ci\u003eEmotional Intelligence: Why It Can Matter More Than IQ\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eThroughout 99 percent of human history, life expectancy at birth was less than 18 years. Few people had a chance to age. Today, thanks to extraordinary medical, demographic, and economic shifts, most of us expect to live long lives. Consequently, the world is witnessing a powerful new version of retirement, driven by the power and needs of the Baby Boomer generation. Consumers over age 50 account for more than half of all spending and control more than 70% of our total net worth - yet are largely ignored by youth-focused marketers. How will work, family, and retirement be transformed to accommodate two billion people over the age of 60 worldwide? In the coming years, we'll see explosive business growth fueled by this unprecedented longevity revolution.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eWhat Retirees Want\u003c\/i\u003e presents the culmination of 30 years of research by world-famous \"Age Wave\" expert Ken Dychtwald, Ph.D., and author and consultant Robert Morison. It explains how the aging of the Baby Boomers will forever change our lives, businesses, government programs, and the consumer marketplace. This exciting new stage of life, the \"Third Age,\" poses daunting questions: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eWhat will \"old\" look like in the years ahead? With continued advances in longevity, all of the traditional life-stage markers and boundaries will need to be adjusted.\u003c\/li\u003e \u003cli\u003eWhat new products and services will boom as a result of this coming longevity revolution?\u003c\/li\u003e \u003cli\u003eWhat unconscious ageist marketing practices are hurting people - and business growth?\u003c\/li\u003e \u003cli\u003eWill the majority of elder boomers outlive their pensions and retirement savings and how can this financial disaster be prevented?\u003c\/li\u003e \u003cli\u003eWhat incredible new technologies of medicine, life extension, and human enhancement await us in the near future?\u003c\/li\u003e \u003cli\u003eWhat purposeful new roles can we create for elder boomers so that the aging nations of the Americas, Europe, and Asia capitalize on the upsides of aging?\u003c\/li\u003e \u003cli\u003eWhich pioneering organizations and companies worldwide have created marketing strategies and programs that resonate with the quirky and demanding Boomer generation?\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eIn this entertaining, thought-provoking, and wide-ranging book, Dychtwald and Morison explain how individuals, businesses, non-profits, and governments can best prepare for a new era - where the needs and demands of the \"Third Age\" will set the lifestyle, health, social, marketplace, and political priorities of generations to come.\u003c\/p\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003ePRAISE FOR \u003cb\u003eWHAT RETIREES WANT\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"Dychtwald and Morison have changed the way I view the future. Their analysis of rising longevity and aging demographics is critical for any business, not-for-profit, or government leader who wants to understand the massive changes and new opportunities that will affect every aspect of our lives.\" \u003c\/p\u003e\u003cp\u003e\u003cb\u003e--Peter H. Diamandis, MD, \u003c\/b\u003e Founder, XPRIZE, and Author, \u003ci\u003eAbundance: The Future Is Better Than You Think\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e\"Dr. Ken Dychtwald is one of America's foremost experts on aging and longevity. In \u003ci\u003eWhat Retirees Want\u003c\/i\u003e, Ken and Robert Morison provide fascinating insights into what a world with a billion people over age 60 will look like--its impact on society, business, politics, healthcare, and the marketplace. Anyone who reads this book will better understand how to capitalize on the new opportunities and challenges brought by the revolutionary age wave.\" \u003c\/p\u003e\u003cp\u003e\u003cb\u003e--Thomas Donohue, \u003c\/b\u003eFormer CEO, United States Chamber of Commerce \u003c\/p\u003e\u003cp\u003e\"Dychtwald and Morison offer a brilliant and convincing perspective: an essential rethink of what 'aging' and 'retirement' mean today and an invitation to help mobilize the best in the tidal wave of Boomer Third Agers.\" \u003c\/p\u003e\u003cp\u003e\u003cb\u003e--Daniel Goleman, PhD, \u003c\/b\u003e Author, \u003ci\u003eEmotional Intelligence: Why It Can Matter More Than IQ\u003c\/i\u003e\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eKEN DYCHTWALD, PhD, \u003c\/b\u003e is a psychologist, gerontologist, and bestselling author of 16 books, including \u003ci\u003eAge Wave.\u003c\/i\u003e He is the Founder and CEO of Age Wave, a firm created to guide companies and government groups in product and service development for Boomers and mature adults. He has served as a fellow of the World Economic Forum and was a featured speaker at two White House Conferences on Aging.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eROBERT MORISON\u003c\/b\u003e is a researcher, writer, and management consultant who has been leading breakthrough research for 30 years in collaboration with eminent thought leaders and innovators. He currently serves as Senior Advisor with Age Wave and Lead Faculty for the International Institute for Analytics.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 320\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1 x 8.9 x 5.9 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 24, 2021\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42099479380103,"sku":"9781119846734","price":22.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/fdd5033ee2f82a60a5a6f37edf7a39e3.webp?v=1732374442","url":"https:\/\/booksby.splitshops.com\/products\/what-retirees-want-a-holistic-view-of-lifes-third-age-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}