{"product_id":"whats-your-bio-strategy-how-to-prepare-your-business-for-synthetic-biology-paperback","title":"What's Your Bio Strategy?: How to Prepare Your Business for Synthetic Biology - Paperback","description":"\u003cp\u003eby \u003cb\u003eJohn Cumbers\u003c\/b\u003e (Author), \u003cb\u003eKarl Schmieder\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe last 50 years have been dominated by microprocessors and information technology. The next 50 will be defined by engineered living systems.\u003cbr\u003e \u003cbr\u003e Consumer packaged goods, energy, food, healthcare, and materials industries are being transformed by the digitization of biology, gene editing tools, and synthetic biology - the rapidly developing field of engineering biology.\u003c\/strong\u003e\u003cbr\u003e \u003cbr\u003e \u003cem\u003eWhat's Your Bio Strategy?\u003c\/em\u003e is a collection of interviews with the innovators like George Church (Harvard University), Andras Forgacs (Modern Meadow), Jason Kelly (Ginkgo Bioworks), Andrew Hessel (Autodesk), Suzanne Lee (Biofabricate), Pamela Silver (Harvard University), and J. Craig Venter describing the massive advances making biology easy and accessible. \u003c\/p\u003e\u003cp\u003eWhat tools and technologies are driving bio-fabrication, gene editing and synthetic biology? What industries are being disrupted today? How must your business prepare for engineered biology? \u003cbr\u003e \u003cbr\u003e \u003cem\u003eWhat's Your Bio Strategy?\u003c\/em\u003e includes a framework to cut through the noise and incorporate engineered biology into your business. It is an excellent companion for strategic planners and executives who need to plan product development strategies.\u003cbr\u003e \u003cbr\u003e John Cumbers Ph.D., is the founder of SynBioBeta, the activity hub for synthetic biology startup companies, industry, and investors. Karl Schmieder M.S.\/M.F.A., is the founder of messagingLAB, a strategic marketing firm that works with life science leaders.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 190\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.4 x 9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 03, 2017\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42128507961479,"sku":"9780999313619","price":17.1,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/2623\/2711\/files\/7ce69bd3fe10aa8ace0c6dcd376fe9b0.webp?v=1732596025","url":"https:\/\/booksby.splitshops.com\/products\/whats-your-bio-strategy-how-to-prepare-your-business-for-synthetic-biology-paperback","provider":"Books by splitShops","version":"1.0","type":"link"}